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Loreal Professional

L'Oreal Professional believe hair is the fashion accessory of today, worn everyday to reflect the personality of the individual, it is as important to total look as any item of catwalk clothing. Hairdressers provide individuals with direction, help them express themselves and find their indervidual style.

With L'Oreal Professional you’ll be inspired to take fashion to your heard to create beautiful hair. In 1907 L\'Oreal invents haircolour as we know it today; in 1929 they created the first single-process haircolour. From then until now, they have always been at the forefront of the Hair care industry.

Responding to the needs of hairdressers, L\'Oreal Professional created a range of hair care that perfectly complements the services that you receive in a salon. A hair care system with the latest technology. Serie Expert takes hair care further than ever before, by acting on a molecular level. Each of the Serie Expert formulas contains active molecules which work to strengthen and protect the 3 key zones within each strand of hair. Serie expert is a complete haircare system with exclusive home hair programs and in salon treatments. The advanced technology behind the range allows formulas to target specific parts of the hair to help deliver long-lasting results. With a range for every hair type, Serie Expert provides the nourishing protection needed for beautiful, healthy looking hair.

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