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Maybelline

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Maybelline Cosmetics

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Maybe she’s born with it – maybe it’s Maybelline. There are few people around the globe that wouldn’t know this iconic slogan. But Maybelline is more than just a catchy slogan: It’s offering of more than 200 products since conception in 1913 are now available in over 129 countries worldwide making Maybelline a number one global cosmetics brand. For young girls everywhere, Maybelline is often the first cosmetic product they purchase. Watching their mum’s apply iconic Color Sensational Lipsticks and Great Lash Mascara, young girls flock to the shops desperate to get the look. As Maybelline products are not only great quality, but also affordable, it has proven to be the perfect formula for young girls around the globe.

Maybelline came about in 1914 by a young chemist in Chicago named Thomas Williams. His older sister Maybel was trying her best to make her dream man fall in love with her. She applied petroleum jelly to her eye lashes and eye brows for enhancement. Thomas came up with the idea to add some carbon dust to the petroleum jelly to add even more allure – and couldn’t believe it when it worked. Maybel got her man, and Thomas went on to create the cosmetics company named Maybelline after his dear sister who inspired him.

Maybelline now celebrates 100 years in the business, and it’s evident that: “She’s still got it.” From the flapper look in the 1920’s to the Pin-up girl in the 40’s to disco diva in the 70s the brown, barely there lip of the 90s and beyond, Maybelline has stayed one step ahead of the trend, providing women with anything they want for their changing needs. Women everywhere look to Maybelline for flawless bases, great lashes and luscious lips. After 100 years Maybelline has proved that it is, and will continue to be top of the cosmetics game for many more years to come.

Try some of the cult classics:

    • Maybelline Fit Me Foundation
    • Maybelline Age Rewind Concealer
    • Maybelline Falsies Mascara

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