joico colour endure

Joico Colour endure takes colour preservation one step further with their exclusive Multi-Spectrum Defense Complex, a three phase technology to prolong colour longevity and tonal integrity. The Colour Endure Shampoo gentle cleanses while protecting the vibrancy of colour treated hair without disturbing the colour molecules.

Hair colour lasts longer; hair is softer, more manageable and stronger. Joico Colour Endure also has a Violet shampoo. This colour depositing shampoo helps maintain and brighten cool blonde and gray tones my neutralizing oxidation that can turn hair brassy or yellow.