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As the green movement has grown in strength, so has the demand for products that keep women feeling beautiful while satisfying their ethical standards. As a result, a whole new crop of products aimed at the holistic fashionista has hit the market. Arguably, the big power player in this niche is Argan oil or as it is more commonly known, Moroccan oil. While many people are aware of this ‘miracle’ multi-use product, surprising amounts are confused as to how to use Moroccan oil properly.

Liquid Gold for the Skin

Learning how to use Moroccan oil is incredibly simple. In order to enjoy its benefits all you need do is warm the oil in your palms and apply. If you are using 100% Argan oil, a small amount is all you need. Your skin’s heat will fully emulsify the oil, allowing it to sink deeper into your skin and effectively combat age spots, wrinkles, dryness and a host of other skin problems.

Apply the oil, undiluted, to anywhere on your body you need to treat. If you are using it to combat signs of aging, smooth it onto your entire face including under the eyes and over your lips. Don’t forget your neck and hands – these are highly neglected areas and therefore the surest sign of any woman’s true age. Because of its purity, the oil will absorb almost immediately however you may want to wait a few minutes before applying any additional products or makeup.

Softer, Sexier Hair in Seconds

Achieving glossy, healthy hair is almost effortless with Moroccan oil on your side. If your hair is damaged from colouring or heat styling, a weekly treatment with a product like our Moroccan Oil Original Oil Treatment will deliver amazing results. Coat the hair in enough oil to give it a ‘wet look’ and then cover it tightly against your scalp with plastic wrap. The heat from your head will help the oil penetrate into your hair shaft and scalp for maximum benefit.

If you’re wondering how to use Moroccan oil as a styling aid, you’ll be pleased to know that it’s as simple as using your favourite salon product – only much healthier! You can achieve smooth hair just by running a small amount of the oil through the mid shaft to the ends. Consider only slightly moistening your hands and then adding additional product if you need it. You can always add more oil if your hair is particularly thirsty but overuse will cause your strands to look dirty and may require a shampoo in order to get some bounce back.

There are few natural products on the market that are as healthy for your hair and your skin as natural Moroccan oil is. The oil protects, nourishes and functions as an antioxidant to keep skin and hair healthy – all in a single, easy to use product. Give some of our Moroccan oil products a try and you’ll soon see why they are some of the hottest selling hair products here at RY.

One of the first things we notice when we meet new people is their eyes. It is where we get our best indication of an individual’s personality and even an idea of how much they are attracted to us. Perhaps because of this, eyes are often the thing women want to concentrate on the most when creating their individual look.

The first step in learning how to properly apply eye makeup is a critical self-examination. Find a mirror and take a seat somewhere flooded with natural light. Really look at the shape of your eyes. Are they close together? Are they narrow? Whatever is staring back at you in the mirror, don’t be discouraged. The correct eye make up techniques can fix all of these problems, creating the illusion of perfection for those among us who are mere mortals.

Light Creates Space

If your eyes are close together, you need to concentrate lighter shadow colours on the inner corners. No matter what shades you are using, be sure to keep the darker colours at the outer corners and gradually blend inward until the lightest colour is closest to the nose. This gradient of tones helps to both shape and widen the eye. You may want to take this a step further by highlighting the inner corners with a white shadow.

If you are older, avoid shimmer as the mica in these powders can settle into lines, drawing attention to your age. A matte powder may be more suitable. Don’t forget to add a little bit of light to the area above your brows and between them as well. If well blended, this subtle eye makeup technique opens up the whole area making the eyes look bigger and therefore more approachable, and youthful.

Don’t Fear the Liner!

Even if you have mastered your shadow application, if your eyeliner is faulty, your look is ruined. If you don’t already own a magnifying mirror – go get one. Pick up a pencil sharpener while you’re there. The key to perfect liner application is practice and the right tools. If you are applying your liner with a blunt pencil, a million miles away from the mirror, you simply won’t be able to get to look you want.

Don’t be afraid spending time getting that line as close to the lashes as possible. When you’ve accomplished that, gently lift your lid and run the pencil along the area right beneath your lashes. Known as the ‘waterline’ this area, when eyeliner is applied properly, makes the eye pop.

Everyone’s eyes are different and very few people can boast having the ‘perfect’ shape. The key to any professional application is taking the time to examine the individual eye and using the right eye makeup techniques to create the illusion of perfection.

Are you interested in achieving that ‘flawless’ makeup look? It is achievable; just follow these directions and you will be well on your way to learning how to apply makeup flawlessly.

Start By Properly Washing Your Face

The first step to achieving a flawless complexion is to ensure that your face is completely clean. This means that you should be using a good cleanser that is made especially for your specific skin type – whether that is oily, dry, or a combination of the two depending on other factors. If you are having difficulty choosing the right product for your skin type, you can always ask qualified the individuals at your dermatologist’s office for some sound advice.

Moisturise Your Skin Regularly

Now you can move on to the next step – namely nourishing your facial skin with moisturiser. Like choosing a cleanser, you must choose a moisturiser that is specifically tailored to your skin type. After all, you do not want to use the wrong moisturiser and end up breaking out in blemishes or suffering from some other sort of skin ailment. That said, you should also remember to choose a moisturiser that will protect your skin from the sun’s harmful ultraviolet UVA and UVB rays.

Apply the Foundation

If you believe that you need a bit of coverage on your face, feel free to use foundation. In order to apply makeup flawlessly, you should ensure that you choose the proper colour for your skin tone. After all, if you choose the wrong shade it will be quite noticeable. Along similar lines, you should only use a foundation that is appropriate for your skin type. If your skin is dry, you should try to shy away from heavier looking foundations as this type of foundation will only amplify your skin condition. Sometimes it may take a few tries to ensure that you have the right foundation – don’t worry about this! It is completely normal.

Add the Finishing Touches

In certain circumstances, to apply flawless makeup you may want to use a concealer to help hide blemishes or dark under-eye circles. Feel free to add a bit of concealer; however, do remember to blend this concealer in sufficiently. Moreover, you can also add an illuminator if you wish to have a dewy, fresh look. Simply brush a bit of illuminator on your cheek bones, forehead, and chin at this point as well.

Add a Touch of Colour by Using Blush

Next, apply an appropriate colour of brush on your cheeks directly under your eyes. In order to keep the look uniform, apply some blush to your forehead, nose, and chin area as well.

Put On Mascara

Make sure that you take any excess mascara off before applying a new layer of mascara to your eyelashes. If you are applying eye makeup, ensure that you apply your eye makeup primer first; this will help to ensure that your eye makeup lasts throughout the day.

Prepare your Lips

In order to ensure that lipstick will look beautiful each and every time, you should regularly moisturise your lips with a lip protector or chapped-lips product. Line your lips and apply your chosen lipstick in the same colour. If you want extra sheen, add a dash of lip gloss to your lips.

Overall, learning how to apply makeup flawlessly can be a fun process. That said, always keep the adage “less is more” in mind when applying makeup and you should rarely go wrong.

With more and more celebrities and famous people admitting to getting eyelash extensions, many people find themselves wondering “What exactly are eyelash extensions?” This beauty procedure is no longer something only celebrities, actresses and models undergo. If this is something you’ve never come across before, or if it is a beauty treatment you only know a little bit about, read on to discover what eyelash extensions are and where they came from – and if it’s something you would consider yourself!

What Are Eyelash Extensions?

Eyelash extensions are artificial enhancements, usually applied by eyelash extension experts, which add length, thickness and volume to natural eyelashes. They are similar to hair extensions, except that they are for eyelashes. Eyelash extensions can be either temporary or semi-permanent. Temporary eyelash extensions last a day or less and are applied in a strip. Semi-permanent eyelash extensions use a stronger adhesive, and are applied one eyelash at a time. These eyelash extensions tend to last 4 to 8 weeks, although patches and thinning can be fixed with eyelash extension kits at home.

Where Did Eyelash Extensions Come From?

A good way to understand what eyelash extensions are is to understand where they came from. The trend began in the early 1900s when celebrities, actresses and models had to look good both on camera and off. The first temporary eyelash extensions are said to have been worn by Seena Owen in the film “Intolerance,” directed by D.W. Griffiths, as he wanted her eyelashes to look fuller. Despite this, they did not become more popular until the 1960s. Semi-permanent eyelash extensions originated in Korea in the late 1990s.

What Are Eyelash Extensions Made Of?

Eyelash extensions can be made from a variety of different materials. The first semi-permanent lashes, and the most realistic and expensive ones used today, are made from human hair. While originally human hair eyelash extensions were only used for medical reasons, like to replace eyelashes on burn victims, human hair eyelash extensions are used on anyone who wants soft, realistic eyelash extensions. Mink hair is also used to make eyelash extensions because of their soft texture and dark color. The most common material for eyelash extensions though, are synthetic fibers such as Keraspecific fibers. Nowadays, it is even possible to buy eyelash extensions in wild different colors or with gems.

Why Do People Get Eyelash Extensions?

More and more people are turning to eyelash extensions; it is no longer just a beauty procedure undertaken by the rich and famous. With eyelash extensions, a woman’s daily beauty preparation takes way less time because mascara is no longer required. Busy professionals are turning to eyelash extensions as it means less time needs to be spent applying eye makeup. Also, the procedure is long lasting and painless, and a great alternative to makeup for people who wear contact lenses. Another fantastic perk is that semi-permanent eyelash extensions can be worn in water, so showering and swimming with them in is not a problem.

If you’re not a fan of time-consuming makeup application and like the thought of a shorter daily beauty routine, then you should consider eyelash extensions. Now that you know more about what they are and where they come from, you can start considering this alternative beauty practice.

Moroccan Oil has been slowly flowing into many product lines throughout the cosmetics market over the last few years. For someone who is new to this natural oil, it may seem to be in everything from shampoo to foot cream, promising instant help for any beauty emergency. Those who have tried it can attest that it really is all that it’s rumoured to be. However, there is still some confusion about this magnificent new find, leaving many people asking what is Moroccan oil, and where does it come from?

The Mighty Argan Tree

If you’ve ever looked at the price of 100% pure Moroccan hair oil, you won’t be shocked to learn that it is one of the rarest and therefore priciest plant oils produced today. The reason for this is that its source, the argan tree, grows only in southwest Morocco. Centuries ago, the majority of North Africa was covered in these trees but unfortunately they are now on Africa’s endangered species list. Luckily, as more consumers ask, “What is Moroccan Oil?” more trees are being cultivated resulting in an argan tree boom and more sustainable harvesting practices.

Going Nuts – Traditional Harvesting Techniques

The source of Moroccan oil is deep in the kernel of the tree’s fruit. Traditionally, the nuts from goat droppings were collected after their animals had scaled the trees to eat. After gathering the fruit and removing the pulp, the nuts were left to dry in the sun. Although they no longer have to follow their goats around, the Berber people of Morocco still have to crack the nuts by hand as no machine has been able to perform the delicate task without disastrous results. When the sun has made them brittle enough, the women spend hours gently prying the kernels from the centre of each nut using only their fingers and a great deal of patience.

Freshly Squeezed Beauty

Before modern press extraction machines were available, the process of manufacturing the oil was just as labour intensive as the harvesting. If the kernels were going to be used to create oil for cooking, they were gently roasted to increase flavour. If the oils were for cosmetic use, the kernels would skip that stage and go straight to grinding. Using what is best compared to a large mortar and pestle, the kernels were ground and pressed into a brownish pulp. From there, the pulp was pushed through a sieve in order to expel the oil. This pure, unfiltered argan oil was then left for up to two weeks in order for the sediment to settle, leaving the ‘liquid gold’ at the top, ready to cure a host of skin ailments and enhance beauty naturally.

Hair treatment, rheumatism salve, arthritis relief, acne cure, eczema soother… the list goes on. Moroccan oil helps all of these common conditions, delivering exceptional results for almost everyone who has tried it – however without question its number one use is as a hair treatment, providing hair of all types with a lustrous shine and healthy complexion. If you count yourself among those puzzled as to what is Moroccan oil exactly, the best way to discover is by investing in a bottle of our Moroccan Oil Original Oil Treatment and trying it out for yourself. Chances are, you won’t be disappointed, you’ll be hooked!