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	<link>http://www.ry.com.au/ontrend</link>
	<description>The only place for the latest hair and beauty news!</description>
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		<title>Easy tips for perfect skin</title>
		<link>http://www.ry.com.au/ontrend/easy-tips-for-perfect-skin/</link>
		<comments>http://www.ry.com.au/ontrend/easy-tips-for-perfect-skin/#comments</comments>
		<pubDate>Fri, 11 May 2012 01:48:02 +0000</pubDate>
		<dc:creator>Sam Charles</dc:creator>
				<category><![CDATA[Style Tips and How to?]]></category>
		<category><![CDATA[Clarins]]></category>
		<category><![CDATA[dermalogica]]></category>
		<category><![CDATA[MOR emporium]]></category>
		<category><![CDATA[perfect skin]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.ry.com.au/ontrend/?p=3473</guid>
		<description><![CDATA[Don&#8217;t sleep with make up on, instead treat your skin to a night cream &#8211; The Clarins Gentle Night Cream for soft radiant skin on waking. It is the perfect nighttime complement for Gentle Day Cream to soothe and comfort; adding radiance to sensitive skin. Wash with a moisturising soap &#8211; MOR Emporium Soap Bar [...]]]></description>
			<content:encoded><![CDATA[<p><img class=" wp-image-3474 alignright" title="emporium white hibiscus bloom soap" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/05/emporium-white-hibiscus-bloom-soap.jpg" alt="" width="123" height="185" />Don&#8217;t sleep with make up on, instead treat your skin to a night cream &#8211; <a href=" http://www.ry.com.au/clarins-gentle-night-cream-50ml-p-3056.html">The Clarins Gentle Night Cream</a> for soft radiant skin on waking. It is the perfect nighttime complement for Gentle Day Cream to soothe and comfort; adding radiance to sensitive skin.</p>
<p>Wash with a moisturising soap &#8211; <a href="http://www.ry.com.au/mor-cosmetics-emporium-white-hybiscus-bloom-soap-200g-p-3811.html">MOR Emporium Soap Bar</a> offers delight in visual and sensual decadence. This high quality triple milled soap produces a luxuriant creamy lather containing moisturising Vitamin E and Shea Butter to nourish the skin.</p>
<p>Protect your skin from the sun &#8211; Dermalogica offer <a href="http://www.ry.com.au/dermalogica-sun-solar-defense-wipes-spf15-15pk-p-2887.html">sun solar defence wipes SPF15</a> for easy-to-use application for hard-to-reach areas without any spilling or mess. These individual towelettes provide sun protection wherever you go for truly take-anywhere sun protection. One for the picnic basket.. Clever huh?</p>
<p>&nbsp;</p>
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		<title>Napoleon Perdis &#8211; Camera Finish Foundation</title>
		<link>http://www.ry.com.au/ontrend/3459/</link>
		<comments>http://www.ry.com.au/ontrend/3459/#comments</comments>
		<pubDate>Thu, 03 May 2012 03:43:24 +0000</pubDate>
		<dc:creator>Sam Charles</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[camera finish foundation]]></category>
		<category><![CDATA[cosmetics]]></category>
		<category><![CDATA[napoleon perdis]]></category>

		<guid isPermaLink="false">http://www.ry.com.au/ontrend/?p=3459</guid>
		<description><![CDATA[Camera Finish Foundation has had a glamorous upgrade; the new formula contains the age-defying Matrix Rebuilding Complex to prevent wrinkles, skin-brightening photonic green crystals as well as Vitamins C and E to provide antioxidant protection. Napoleon says &#8220;My reformulated Camera Finish provides phenomenal coverage and new anti-ageing ingredients. I&#8217;ve also added 3 new shades to [...]]]></description>
			<content:encoded><![CDATA[<p>Camera Finish Foundation has had a glamorous upgrade; the new formula contains the age-defying Matrix Rebuilding Complex to prevent wrinkles, skin-brightening photonic green crystals as well as Vitamins C and E to provide antioxidant protection.</p>
<p>Napoleon says &#8220;My reformulated Camera Finish provides phenomenal coverage and new anti-ageing ingredients. I&#8217;ve also added 3 new shades to the range. Appropriate for all skin types, especially normal to oily skin or uneven skin that requires enhanced coverage and lasting power. Plus, the sleek compact makes it the perfect beauty accessory in your handbag.&#8221;</p>
<p>The silky finish of this pristine powder conceals, mattifies and sets your make up like never before. Camera Finish Foundation has had a glamorous upgrade; the new formula contains the age-defying Matrix Rebuilding Complex to prevent wrinkles, skin-brightening photonics green crystals as well as Vitamins C and E to provide antioxidant protection. Packaged in a sleek gold compact with a mirror for touch ups, this is a powder foundations that&#8217;s perfectly portable.</p>
<p>Advanced silk finish powder foundation compact 3-in-1 that conceals, covers and sets make up. Innovative treatment foundation utilises the science of skincare with a blend of Goji Berry and Hexapeptide-14 that helps to visibly reduce the appearance of lines and wrinkles and improve skin&#8217;s elasticity. Photonic Crystal Technology helps to diminish the appearance of blotchy, red skin while helping to boost skin clarity.</p>
<p><img class="size-full wp-image-3460 alignright" title="look_g2_-_porcelain_girl_1" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/05/look_g2_-_porcelain_girl_1.jpeg" alt="" width="268" height="418" /></p>
<p>Packaged in a sleek gold compact with a mirror for touch ups, this is a powder foundation that’s perfectly portable. The silky finish of this pristine powder conceals, mattifies and sets your makeup like never before.</p>
<p>Highly pigmented powered &#8211; Gives skin a flawless finish to hide imperfections, including large pores and uneven skintone. May be worn alone or over foundation to set. Wears weightlessly.</p>
<p>Matrix Rebuilding Complex &#8211; A complex that provides enhanced anti-wrinkle and lifting effects on the skin. It helps rebuild skin&#8217;s extra cellular matrix to reveal visible reduction of lines and wrinkles, increased firmness and an improvement of skins elasticity.</p>
<p>Photonic Green Crystal Technology &#8211; Synergistic blend of colour correctors, photoluminescence diamonds and polymers to provide healthy, youthful skin.</p>
<div>Paraben-free &#8211; Ideal for sensitive skinsSqualane &#8211; A non-comedogenic moisturiser, helps prevent the appearance of dryness</p>
<p>Versatile formula &#8211; May be used wet or dry</p>
<p>Jet Mill pigments &#8211; Creates a smooth velvet finish and blends easily.</p>
<p>Available in: Beige Beauty, Porcelain Girl, Fair Lady, Gold Sand, Warm Sand, Ivory Idol, Natural, Caramel, Mahogany, Topaz</p>
</div>
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		<title>Guinot is the professional’s choice, why not make it yours?</title>
		<link>http://www.ry.com.au/ontrend/guinot-is-the-professional%e2%80%99s-choice-why-not-make-it-yours/</link>
		<comments>http://www.ry.com.au/ontrend/guinot-is-the-professional%e2%80%99s-choice-why-not-make-it-yours/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 03:48:47 +0000</pubDate>
		<dc:creator>Sam Charles</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Guinot]]></category>
		<category><![CDATA[professional]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[Skincare]]></category>

		<guid isPermaLink="false">http://www.ry.com.au/ontrend/?p=3448</guid>
		<description><![CDATA[The international brand for skincare &#38; beauty Guinot is a sophisticated skin care range from the heart of Paris. Guinot places value on product growth and innovation, resulting in a highly developed, revolutionary line specializing in exceptional quality, professional products. Each source is specially developed to tackle individual skin types and concerns. Complimenting these sources [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-3449" href="http://www.ry.com.au/ontrend/guinot-is-the-professional%e2%80%99s-choice-why-not-make-it-yours/d7de4b7f454505729b4d6d705f5e6f93-image-210x210/"><img class="size-full wp-image-3449 alignright" title="d7de4b7f454505729b4d6d705f5e6f93.image.210x210" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/04/d7de4b7f454505729b4d6d705f5e6f93.image_.210x210.jpg" alt="" width="210" height="210" /></a>The international brand for skincare &amp; beauty <a title="http://www.ry.com.au/guinot-c-1316.html" href="http://" target="_blank">Guinot</a> is a sophisticated skin care range from the heart of Paris. Guinot places value on product growth and innovation, resulting in a highly developed, revolutionary line specializing in exceptional quality, professional products. Each source is specially developed to tackle individual skin types and concerns. Complimenting these sources of beauty is a range of cleansers, exfoliators and specific products for the lips, eyes, neck and hands. Guinot beauty specialists undertake intensive training developed in Paris to assure the finest quality expert experience.</p>
<p>“Guinot’s leading position is the fruit of a close collaboration with the beauty profession.   The brand positions itself as the designer of beauty treatments and professional skincare products.  The close collaboration with beauty salons and spas has helped Guinot develop exclusive treatments and devices based on the recommendations of aesthetic professionals.” -Guinot.com.au</p>
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		<title>Skincare myths exposed</title>
		<link>http://www.ry.com.au/ontrend/skincare-myths-exposed/</link>
		<comments>http://www.ry.com.au/ontrend/skincare-myths-exposed/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 05:39:09 +0000</pubDate>
		<dc:creator>Sam Charles</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[fake tan]]></category>
		<category><![CDATA[skin cancer]]></category>
		<category><![CDATA[tanning]]></category>

		<guid isPermaLink="false">http://www.ry.com.au/ontrend/?p=3443</guid>
		<description><![CDATA[When dealing with protecting your skin from harmful rays, it&#8217;s important to know the truth when discussing skin care advice. Here is a few skin care myths you shouldn&#8217;t ignore and advice on how to create a natural looking tan without damaging your skin. Tanning beds aren&#8217;t as dangerous as the sun, this is NOT true! [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-3444" title="c07fbf2003e7a2cef549b1ec23da78be.image" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/04/c07fbf2003e7a2cef549b1ec23da78be.image_.jpeg" alt="" width="210" height="212" /></p>
<p>When dealing with protecting your skin from harmful rays, it&#8217;s important to know the truth when discussing skin care advice. Here is a few skin care myths you shouldn&#8217;t ignore and advice on how to create a natural looking tan without damaging your skin.</p>
<p>Tanning beds aren&#8217;t as dangerous as the sun, this is NOT true! In matter of fact, the UV rays your skin is exposed to under a tanning bed can be up to ten times more powerful than the natural sunlight you&#8217;d catch at the beach.</p>
<p>Don&#8217;t be fooled by by a miserable looking sky, UV rays have no problem piercing cloud, or even car windows. There&#8217;s nothing worse than getting sun burnt on a gloomy day. Reapply sunblock or sunscreen every 2 hours if you&#8217;re outside, as you can still damage your skin even on a cloudy day.</p>
<p>One of the saddest skincare myths is &#8220;I&#8217;m too young to get skin cancer.&#8221; Unfortunately, melanoma, is the leading cause of cancer death in women aged 20 to 29. So don&#8217;t forget to reapply your sunscreen, ladies.</p>
<p><img class="alignleft size-full wp-image-3445" title="ba5e170fb365ea21feb69247c28d98ed.image" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/04/ba5e170fb365ea21feb69247c28d98ed.image_.jpeg" alt="" width="162" height="260" /></p>
<p>For glowing skin why not try Model Co tan &#8211; self tanning glove individual sachets. The self tanning glove fits perfectly onto your hand for an express, quick drying, non-sticky application – no mess, no fuss, no streaks! Four single use gloves contain the precise amount of self-tanning product to impart a flawless full body tan or apply to arms, legs &amp; décolletage for a deeper bronze. <a href="http://www.ry.com.au/model-co-tan-self-tanning-glove-individual-sachets-p-5169.html" target="_blank">Available to purchase online $7.95</a></p>
<p>Or if you&#8217;re looking for a deeper complexion try Model Co Tan mousse self tanning and instant bronze foam. The tanning mousse contains 6% DHA (the highest amount of tanning agent we’ve ever used!) &amp; Caramel Extract for its unrivaled natural colour, so if you’re looking for that ‘Brazilian beach babe’ look (and lets face it…who isn’t) then look no further as TAN MOUSSE will give you the sexy, dark, exotic skin you’ve always dreamed of. Add a DVF stacked heel, a Missoni mini &amp; cats-eye sunnies &amp; voilà …instant jet-set style. <a title="http://www.ry.com.au/model-co-tan-mousse-self-tanning-and-instant-bronze-foam-180ml-p-5167.html" href="http://" target="_blank">Available to purchase online $35.00</a></p>
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		<title>The Most Common Perfume Application Mistakes</title>
		<link>http://www.ry.com.au/ontrend/the-most-common-perfume-application-mistakes/</link>
		<comments>http://www.ry.com.au/ontrend/the-most-common-perfume-application-mistakes/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 05:02:10 +0000</pubDate>
		<dc:creator>Sam Charles</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Style Tips and How to?]]></category>
		<category><![CDATA[applying]]></category>
		<category><![CDATA[fragrance]]></category>
		<category><![CDATA[mistakes]]></category>
		<category><![CDATA[perfume]]></category>

		<guid isPermaLink="false">http://www.ry.com.au/ontrend/?p=3430</guid>
		<description><![CDATA[You might be surprised to learn that there is actually a skill to dabbing perfume, and we have conjured up a list of the most common mistakes made every day so you can avoid them. If you want to get the most out of your fragrance then listen closely! Less is more; when you are [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-3431" href="http://www.ry.com.au/ontrend/the-most-common-perfume-application-mistakes/woman-applying-perfume/"><img class="size-medium wp-image-3431 alignleft" title="woman-applying-perfume" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/04/woman-applying-perfume-300x199.jpg" alt="" width="300" height="199" /></a> You might be surprised to learn that there is actually a skill to dabbing perfume, and we have conjured up a list of the most common mistakes made every day so you can avoid them. If you want to get the most out of your fragrance then listen closely!</p>
<p>Less is more; when you are at a social event you will be competing with a number of different fragrances. You don&#8217;t want to choke one of your colleagues by drowning yourself in perfume &#8211; it&#8217;s not attractive, ladies. Applying a squirt of perfume using a cotton ball is another to ooze sophistication and retain colleagues nose hair. When applying scent to your wrist, rubbing them together can significantly alter the scent so avoid this when getting ready.</p>
<p>Have you ever heard &#8220;spray perfume in your hair and it&#8217;ll last all day!&#8221; I was told this too, I made the mistake of listening and spent years damaging my hair with alcohol and oils. Never spray the perfume into your hair, unless you&#8217;re anticipating catastrophic results.</p>
<p>The temperature can give you a good indication of how often you need to reapply your fragrance. It cooler climates you will need to reapply your perfume roughly every three hours or so, although, in warmer environments you can expect your scent to last a lot longer. You should be aware of the fact that as you age, your sense of smell may slowly begin to decline, so remember less is more.</p>
<p>Unfortunately, the day may come where your favourite perfume that you once loved isn&#8217;t the same anymore. Fragrances can change because of your hormones; also perfumes can age if not stored correctly, get the most out of your beauty investments by following our beauty blog on <a href="http://www.ry.com.au/ontrend/tips-on-storing-your-perfume/">tips on storing your perfume</a>.</p>
<p>The best time to apply your fragrance is when you immediately get out of the shower, your pores are open and your skin is warm. If using a body cream, opt for an unscented one to above two scent mingling. The oil in the cream will extend the wear of your perfume, so be aware!</p>
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		<title>&#8220;We should make a men’s cologne that smells like whiskey&#8221; &#8211; Madonna</title>
		<link>http://www.ry.com.au/ontrend/we-should-make-a-men%e2%80%99s-cologne-that-smells-like-whiskey-madonna/</link>
		<comments>http://www.ry.com.au/ontrend/we-should-make-a-men%e2%80%99s-cologne-that-smells-like-whiskey-madonna/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 04:17:28 +0000</pubDate>
		<dc:creator>Sam Charles</dc:creator>
				<category><![CDATA[Celebrity News]]></category>
		<category><![CDATA[Inside The Industry]]></category>
		<category><![CDATA[fragrance]]></category>
		<category><![CDATA[Madonna]]></category>
		<category><![CDATA[perfume]]></category>
		<category><![CDATA[Whiskey]]></category>

		<guid isPermaLink="false">http://www.ry.com.au/ontrend/?p=3422</guid>
		<description><![CDATA[When purchasing a new fragrance, I&#8217;m confident I can speak for women across the country, that we couldn&#8217;t care less about the celebrity face plastered across the front of the bottle. As long as the scent pleases our buttons, however, what if that smell was whiskey? American singer and songwriter, Madonna recently launched her first [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-3424" href="http://www.ry.com.au/ontrend/we-should-make-a-men%e2%80%99s-cologne-that-smells-like-whiskey-madonna/110411-madonna-perfume-340/"><img class="alignright size-medium wp-image-3424" title="110411-madonna-perfume-340" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/04/110411-madonna-perfume-340-226x300.jpg" alt="" width="226" height="300" /></a>When purchasing a new fragrance, I&#8217;m confident I can speak for women across the country, that we couldn&#8217;t care less about the celebrity face plastered across the front of the bottle. As long as the scent pleases our buttons, however, what if that smell was whiskey? American singer and songwriter, Madonna recently launched her first fragrance Madonna Truth or Dare, and is already planning for more perfume releases. Under development; as WWD reports, “it is due out ‘sometime next year.’ “</p>
<p>“She likes to wear cologne — don’t ask me why,” the star explained at the New York launch of her first perfume. “I love musk and amber and woody kind of fragrances on men. I love the smell of whiskey — we should make a men’s cologne that smells like whiskey. I can’t drink it, it’s too strong, but it smells amazing — a really good old whiskey.”</p>
<p>What are your thoughts on whiskey cologne? We want to know!</p>
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		<title>Smell gorgeous all night long</title>
		<link>http://www.ry.com.au/ontrend/smell-gorgeous-all-night-long/</link>
		<comments>http://www.ry.com.au/ontrend/smell-gorgeous-all-night-long/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 02:30:08 +0000</pubDate>
		<dc:creator>Sam Charles</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Style Tips and How to?]]></category>
		<category><![CDATA[fragrance]]></category>
		<category><![CDATA[long lasting]]></category>
		<category><![CDATA[perfume]]></category>

		<guid isPermaLink="false">http://www.ry.com.au/ontrend/?p=3418</guid>
		<description><![CDATA[When mingling and busting out crazy moves on the dance floor, it&#8217;s not just your hair and make up that needs help staying put. Apply your perfume to warmareas of your body such as your wrist, the the nape of your neck, inner elbows and behind your knees and behind your ears. Depending on what [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-3419" title="Wearing-perfume" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/04/Wearing-perfume-230x300.jpg" alt="" width="230" height="300" /></p>
<p>When mingling and busting out crazy moves on the dance floor, it&#8217;s not just your hair and make up that needs help staying put. Apply your perfume to warmareas of your body such as your wrist, the the nape of your neck, inner elbows and behind your knees and behind your ears. Depending on what class of perfume you are using, e.g. eau de toilette, eau de perfume (<a href="http://www.ry.com.au/ontrend/fragrances-uncovered/" target="_blank">read our blog on understanding your perfumes to find out more..</a>) then your scent should usually linger for 6 to 8 hours. If you have oily skin, you&#8217;ll be pleased to know that the moisture in your skin will soak up the scent, as a result your perfume will last longer. For those struggling with dry skin, try layering your fragrance with a matching body lotion for sweet smelling, hydrated skin.</p>
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		<title>Tips on storing your perfume</title>
		<link>http://www.ry.com.au/ontrend/tips-on-storing-your-perfume/</link>
		<comments>http://www.ry.com.au/ontrend/tips-on-storing-your-perfume/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 05:37:39 +0000</pubDate>
		<dc:creator>Sam Charles</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Style Tips and How to?]]></category>
		<category><![CDATA[fragrance]]></category>
		<category><![CDATA[perfume]]></category>
		<category><![CDATA[storing]]></category>

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		<description><![CDATA[How do you store your perfume? Presented on a shelf, neatly alined along with exhausted fragrance bottles or hidden away in a draw along some perfumes you forgot you had? The perfect scent can give you an aura of sophistication and appeal. However, when stored in the wrong conditions the scent will send you from [...]]]></description>
			<content:encoded><![CDATA[<p><strong>How do you store your perfume?</strong></p>
<p>Presented on a shelf, neatly alined along with exhausted fragrance bottles or hidden away in a draw along some perfumes you forgot you had? The perfect scent can give you an aura of sophistication and appeal. However, when stored in the wrong conditions the scent will send you from chic to reek. Look after your beauty investments by following these simple rules of protecting your perfume.</p>
<p><img class="alignright" title="bottle" src="http://pinkperfume.net/wp-content/uploads/a757d_pink_perfume_31CBnusB5nL.jpg" alt="" width="168" height="212" /></p>
<p>- Store your fragrance in a cool, dark place and out of direct sunlight. (Having said that, don’t store your fragrances in the fridge.) If the smell changes, it’s time to buy a new fragrance.</p>
<p>- Keep the cap to your fragrance on tightly and the bottle standing in an upright position.</p>
<p>- Don’t carry your perfume around with you in your handbag. If you need to touch-up your perfume throughout the day, find a sample size or a small perfume bottle to transfer a dash of your fragrance in to. This way you will use it before it has a chance to go bad (which is likely considering the changing temperatures inside your bag).</p>
<p>Remember the three enemies of good perfume: sunlight, heat and air.</p>
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		<title>Fragrance ad campaigns</title>
		<link>http://www.ry.com.au/ontrend/fragrance-ad-campaigns/</link>
		<comments>http://www.ry.com.au/ontrend/fragrance-ad-campaigns/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 05:30:21 +0000</pubDate>
		<dc:creator>Sam Charles</dc:creator>
				<category><![CDATA[Celebrity News]]></category>
		<category><![CDATA[Inside The Industry]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[fragrance]]></category>
		<category><![CDATA[perfume]]></category>

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		<description><![CDATA[Plenty of us despise the thousand of advertisements we are bombarded with daily, a large majority I even just automatically blank now. However, these advertisements are as beautiful as the product itself. Featuring: Dakota Fanning for Marc Jacobs Oh, Lola!, Taylor Swift for Taylor Swift Wonderstruck, Elisa Sednaoui for Roberto Cavalli, Bar Refaeli for Especially Escada, Vlada [...]]]></description>
			<content:encoded><![CDATA[<p>Plenty of us despise the thousand of advertisements we are bombarded with daily, a large majority I even just automatically blank now. However, these advertisements are as beautiful as the product itself. Featuring: Dakota Fanning for Marc Jacobs Oh, Lola!, Taylor Swift for Taylor Swift Wonderstruck, Elisa Sednaoui for Roberto Cavalli, Bar Refaeli for Especially Escada, Vlada Roslyakova for Aura by Swarovski, Keira Knightley for Chanel Coco Mademoiselle.</p>
<p><a rel="attachment wp-att-3390" href="http://www.ry.com.au/ontrend/fragrance-ad-campaigns/especially-escada-bar-refae-349x463/"><img title="Especially-Escada-Bar-Refae-349x463" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/04/Especially-Escada-Bar-Refae-349x463-226x300.jpg" alt="" width="181" height="240" /></a><a rel="attachment wp-att-3391" href="http://www.ry.com.au/ontrend/fragrance-ad-campaigns/aura-by-swarovski-349x463/"><img title="Aura-by-Swarovski-349x463" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/04/Aura-by-Swarovski-349x463-226x300.jpg" alt="" width="181" height="240" /></a><a rel="attachment wp-att-3392" href="http://www.ry.com.au/ontrend/fragrance-ad-campaigns/chanel-coco-mademoiselle1/"><img title="Chanel-Coco-Mademoiselle1" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/04/Chanel-Coco-Mademoiselle1-226x300.jpg" alt="" width="181" height="240" /></a></p>
<p><a rel="attachment wp-att-3389" href="http://www.ry.com.au/ontrend/fragrance-ad-campaigns/lancome-tresor-midnight-rose-349x463/"></a></p>
<p><a rel="attachment wp-att-3387" href="http://www.ry.com.au/ontrend/fragrance-ad-campaigns/taylor-swift-wonderstruck-349x463/"></a></p>
<p><a rel="attachment wp-att-3386" href="http://www.ry.com.au/ontrend/fragrance-ad-campaigns/dakota-fanning-marc-jacobs-oh-lola-349x463/"><img class="alignleft size-medium wp-image-3386" title="Dakota-Fanning-Marc-Jacobs-Oh-Lola-349x463" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/04/Dakota-Fanning-Marc-Jacobs-Oh-Lola-349x463-226x300.jpg" alt="" width="181" height="240" /></a></p>
<p><a rel="attachment wp-att-3387" href="http://www.ry.com.au/ontrend/fragrance-ad-campaigns/taylor-swift-wonderstruck-349x463/"><img class="alignleft size-medium wp-image-3387" title="Taylor-Swift-Wonderstruck-349x463" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/04/Taylor-Swift-Wonderstruck-349x463-226x300.jpg" alt="" width="163" height="216" /></a></p>
<p><a rel="attachment wp-att-3388" href="http://www.ry.com.au/ontrend/fragrance-ad-campaigns/roberto-cavalli-fragrance-349x463/"><img class="alignleft size-medium wp-image-3388" title="Roberto-Cavalli-Fragrance-349x463" src="http://www.ry.com.au/ontrend/wp-content/uploads/2012/04/Roberto-Cavalli-Fragrance-349x463-226x300.jpg" alt="" width="181" height="240" /></a></p>
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		<title>Fragrances Uncovered</title>
		<link>http://www.ry.com.au/ontrend/fragrances-uncovered/</link>
		<comments>http://www.ry.com.au/ontrend/fragrances-uncovered/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 05:07:12 +0000</pubDate>
		<dc:creator>Sam Charles</dc:creator>
				<category><![CDATA[Inside The Industry]]></category>
		<category><![CDATA[Eau de perfume]]></category>
		<category><![CDATA[Eau de toilette]]></category>
		<category><![CDATA[fragrance]]></category>
		<category><![CDATA[perfume]]></category>

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		<description><![CDATA[Understanding your perfume can be an on-going battle, particularly when the label is foreign. This article aims to break down the language barrier between the consumer and the beauty industry, transforming you into a scent specialist. If your scouring the web for an answer to &#8216;Eau de toilette, eau de parfum … What’s the difference?&#8217; then [...]]]></description>
			<content:encoded><![CDATA[<p>Understanding your perfume can be an on-going battle, particularly when the label is foreign. This article aims to break down the language barrier between the consumer and the beauty industry, transforming you into a scent specialist. If your scouring the web for an answer to &#8216;Eau de toilette, eau de parfum … What’s the difference?&#8217; then you&#8217;ve stumbled across the right blog..</p>
<p>The major classification, in order of potency:<img class="alignright" title="DKNY" src="http://www.ry.com.au/bmz_cache/b/b5d264fc655da5c348547fe5ff2ab3df.image.210x210.jpg" alt="" width="210" height="210" /></p>
<p><strong>Eau de toilette (EDT)</strong> is a delicately fragranced perfume, typically the least expensive version as it contains the lowest concentration between 1 percent and 7 percent of perfume concentrate. Eau de toilette, also known as &#8220;aromatic waters&#8221; is made up of alcohol, water and colour and can be applied liberally, the scent will not last as long as  Eau de Parfum.</p>
<p>Try: <a href="http://www.ry.com.au/britney-spears-fantasy-edt-50ml-p-4860.html" target="_blank">Britney Spears Fantasy eau de toilette</a>, <a href="http://www.ry.com.au/christian-dior-jadore-edt-spray-100ml-p-7409.html" target="_blank">Christian Dior J&#8217;adore eau de toilette spray</a>, <a href="http://www.ry.com.au/davidoff-cool-water-women-edt-100ml-p-5058.html" target="_blank">Davidoff Cool Water Women eau de toilette</a>, <a href="http://www.ry.com.au/chanel-coco-mademoiselle-edt-spray-100-ml-p-7392.html" target="_blank">Chanel Coco Mademoiselle eau de toilette spray</a></p>
<p><strong>Eau de perfume (EDP) </strong>typically hold 15 percent of actual perfume oils, sometimes referred to as &#8220;eau de parfum&#8221; or &#8220;millésime.&#8221; This class of fragrance is stronger and longer lasting in comparison to eau de toilette, therefore being slightly more expensive.</p>
<p>Try: <a href="http://www.ry.com.au/christian-dior-pure-poison-edp-100ml-p-4866.html" target="_blank">Christian Dior Pure Poison eau de perfume</a>, <a href="http://www.ry.com.au/chloe-intense-edp-spray-75ml-p-7404.html" target="_blank">Chloe Intense eau de perfume spray</a>, <a href="http://www.ry.com.au/dolce-and-gabbana-rose-the-one-edp-75ml-p-4865.html" target="_blank">Dolce and Gabbana Rose the One eau de perfume</a>, <a href="http://www.ry.com.au/donna-karan-be-delicious-edp-spray-100ml-p-7410.html" target="_blank">Donna Karan (DKNY) Be Delicious eau de perfume spray</a></p>
<p><strong>Parfum, Extract, or Extrait</strong> is the purest and smoothest form of fragrance since it has the highest concentration of aromatic compound. It contains from approximately 15 percent to 40 percent of perfume oils, this will explain the expensive price tag, as it has less water or alcohol to other fragrance classes. These perfumes are great for people with dry skin and find perfumes harsh; extract is generally applied by dabbing as opposed to spraying.</p>
<p>Try: Missoni Missoni Parfum</p>
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