This new Limited Edition Scarlet GHD, oozes 20’s Glamor and style. It is sophisticated, classy and coming with a lot of hype, even in the early stages of its release!

This latest limited edition ghd is the fantastic new model – the ’gold ghd’ with stylish and ever so gorgeous scarlet red plates, and detail on the body. The ghd Scarlet is the Christmas GHD release, and like last year, there are two gift packs to choose from.

The standard ghd Scarlet gift set comes with the limited edition gold ghd Scarlet styler, protective plate guards, two sectioning clips and Scarlet heat resistant styler roll bag.

The ghd Scarlet deluxe gift set comes with the limited scarlet plated ghd gold styler, limited release ghd travel hairdryer, protective plate guard, Scarlet heat resistant styler clutch vanity case and two sectioning clips.

This release is sure to be a great hit, and no doubt will be wrapped up under many Christmas trees across the country!

“In Scarlet’s world everyday is a party, so turn up the jazz, kick off your heels and get ready to relive the roaring 20’s. Get a wiggle on though, Scarlet’s a flighty little flapper and she wont be around for long”

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Australian Fashion Week 2011 ran last month from 2-6 May and was once again an extravaganza in all that is fabulous when it comes to fashion, hair and beauty!
Day 1 opened with a gorgeous summery collection by Zimmerman and throughout the day certain key trends were emerging such as floral prints, acid shades of yellow and tangerine and lots of floaty and sheer fabrics.

Key trends in fashion that emerged over the week at Rosemount Fashion Week included:
Colour blocking – Come the spring and summer we are going to be seeing a lot of bright colours. Think tangerine, acid yellow and cobalt blue. Colour blocking means mixing bright colours together and this is a massive trend for the summer. Designers featuring colour-blocked items included Lisa Ho, Camilla & Marc, Ellery and Alex Perry.

Prints – Perhaps influenced by the spring and summer 1970s trend, prints were back with a vengeance at Australian Fashion Week. Paisley, floral, graphic and Oriental prints were all seen on the catwalks. Little Joe Woman featured 70s inspired prints in pastel tones and veteran supermodel Yasmin Le Bon was persuaded by fellow model turned designer Gail Elliot to model for this show.

All white – The all white look is another popular trend for this spring and summer. Rachel Gilbert, Bec & Bridge and Zimmerman all opted to send models out in all white dresses or separates for a cool, summery look.

Sheer fabrics – Diaphanous, sheer fabrics were all over the catwalks at Rosemount Australian Fashion Week. The look is either completely sheer, for the very brave or the very toned, or panelled and sheer, with skirts and blouses featuring sheer panels for a sexy glimpse of flesh. Designers Christopher Esber, Alice McCall and Stolen Girlfriends Club all used sheer fabrics in their collections.
Redken were the official hair partner of Rosemount Fashion Week for the 5th year running and didn’t disappoint with their cutting edge hairstyles featured at over 20 runway shows. Working with over 45 designers throughout fashion week Redken stylists were handpicked from all over Australia.
Another stroke of genius featured the funky, pop-up Redken Retreat salon just outside the catwalk shows. Attendees of Australian Fashion week could drop in and enjoy a style makeover at the Redken Retreat before leaving with a bunch of hand-selected products in a goody bag!

Redken Easy Braid: New woven top-knots and disheveled braids.
Braiding is set to be another hair trend seen on the runway this season where classic chignons and top knots are given a modern twist. This trend fuses various braiding, back combing and positioning techniques inspired by the 50s and 60s and given a contemporary edge with a dishevelled, ruffled undone elegance. The key for this trend is not to make it look tight. It’s the looseness and slight untidiness of this up style hair trend that makes it wearable and versatile.

Recreating This Look:

• Update a polished classic chignon by braiding around the hairline, creating a halo effect. Twist the end of the braid into a rosette shape and pin into place. Tie lengths back into a bunched chignon for a feminine yet effortless style and finish the look with Redken Vinyl Glam 02 mega shine spray.

• The pony tail is a great starting point when creating the season high top knot. Firstly, prepare the hair by using Redken Satinwear 02 ultimate blow-dry lotion. Then instead of twisting the lengths into a standard ballerina bun, try plaiting the pony tail straight and secure at the end with a hair tie. Tease the plait with your fingers to get a soft ruffled texture and help loosen the plait. Fold and twist into a quiff shape and pin in place for a sultry, stunning up do

• Give top knot styles a sleek finish by spraying Redken Quick Dry 18 instant finishing spray on to the back lengths to tame any fly away hairs. By keeping the back lengths tidy and smooth with help accentuate the ruffled texture of the braided bun on top.

ghd also had a team at Australian Fashion Week 2011 featuring hair directors Alan White, Renya Xydis, Jayne Wild and Sophie Roberts who were there to create looks for designer shows such as Romance Was Born, Dion Lee, Manning Cartell, Kirrily Johnston and Lover. Stylists and assistants from ghd salons across Australia were recruited to be part of the backstage teams.

Recreating This Look by Sophie Roberts, ghd Hair Director:

1. Cut a low (just below arch of brow) and deep (use top of ear as a guide) side part on left hand side of the head using the ghd Tail Comb, or a comb with a metal end for military precision.
2. Using a ghd Oval Dressing Brush, wrap dry the hair with a blow dryer, smoothing it against head to establish a zero volume finish.
3. Smooth out the each section of hair with a ghd Gold Classic styler and ghd Ultimate Hairspray to achieve a poker straight finish.
4. Comb the hair at front so it travels directly over the hairline, leaving the part line at top of head exposed. Pull the hair into a ponytail at the nape of the neck and secure with a hat elastic.
5. Wrap the ponytail with a hair net and twist the hair into a scroll, securing it with U pins.
6. Apply ghd Precision Wax to finesse the hair line and part line, then set with a blow dryer.
7. To achieve the black matte finish, spray the hair with a black dry shampoo until it is completely covered.

Make-up artist Napoleon Perdis directed the looks for 17 shows at fashion week including Dion Lee, Rachel Gilbert, Alex Perry and Sabatini.
The Alex Perry show saw models sporting Napoleon Perdis make-up in intense colours to go with the acid shades on the catwalks. A look the beauty editors loved featured bright yellow eyeliner used in the corners of the eyes, leading outwards to a vibrant violet shade, finished off with a sweep of graphic black eyeliner extending out towards the temples.

The make-up at Sabatini drew pure inspiration from 60s fashion icon Twiggy when it came to the eyes with double layers of eyelashes on top and a single layer along the lower lid. The lips were less 60s inspired, no pale pinks here, and coloured deep burgundy providing a gorgeous contrast to the porcelain doll pale complexion.

Recreating This Look:
Napoleon Perdis catwalk looks are always detailed and precise. Many products are used to create these amazing creations, Napoleon Perdis used the below products to recreate the Alex Perry masterpiece.
PREP
Auto Pilot Pre Foundation Skin Primer
Auto Pilot Lip Service
FACE
Sheer Genius Foundation
Mighty Concealer Pen
Translucent Loose Powder
Mesmer-Eyes Mascara
EYES
Eyebrow Pencil Pale Rider/Chocoholic
Colour Disc Purple Haze
Loose Dust Violet Femme
Prismatic Eyeshadow Quad #6
China Doll Eyeliner in Equinox
CHEEKS
Mosaic Blushing
Sable Contour Brush 18b
LIPS
Loose Dust Contrary Canary
Lip Lacquer Clearly Glam
Compact Lip Brush 2b

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Katy Perry – We love her for her quirky fashion sense, for the fact she’s a great role model for empowered females and of course for her music. So it’s exciting news to see that the inimitable Katy Perry is the new face of ghd.

Katy says of being the new face for ghd
“I’m so excited to be working with ghd, especially using their tools on my ‘California Dreams’ tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that.”

Katy and ghd announced their collaboration in March leaving us all in anticipation to see the advertising campaign. And the campaign certainly doesn’t disappoint – legendary photographer David LaChappelle, who is known for his innovative and iconic images of the rich and famous, shot the images. ghd’s new ad campaign features Katy sporting three different hair looks from different eras to promote three styles of limited edition ghd straighteners.

The Boho Chic Limited Edition straighteners photo features Katy with 70s inspired hair, think bohemian loose waves and the natural ‘neo-hippy’ look. The Glamour Limited Edition straighteners pic sees Katy as a sultry 50s screen siren with glamorous soft waves. And finally the New Wave Limited Edition straighteners snap shows Katy in full 80s glam mode looking sexy and sassy by the pool with big, bouncy curls – in other words ‘big’ hair!

Paul Stoneham, CEO of GHD says of the collaboration with Katy:

“Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is seen as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd.”

Each Limited Edition GHD Set Includes:

•    ghd Gold Classic styler
•    Protective Plate guard
•    Two ghd sectioning clips
•    A get-the-look book

Each Limited Edition package also comes with a Heat resistant styler bag with a design inspired by Boho Chic, Glamour or New Wave depending on which type of straighteners you buy.

And all products feature:

•    Ceramic heaters and contoured plates
•    Rounded barrel
•    Sleep mode
•    Universal voltage

ghd’s reputation for the being the best is well earned. There are literally millions of devotees of this brand because, let’s face it, ghds really get the job done when it comes to creating the hairstyles you want.

Which Iconic Era is your favourite?

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With Mothers day growing closer and closer, its time to start thinking about that perfect, great value gift. Every Mum deserves to feel special and loved at lease one day a year, so make sure you’re in the good books come the 8th of May this year.

Ecoya
What is mother’s day all about for your Mum – pampering, relaxing, breaky in bed? Why not deliver her tray of eggs benedict and orange juice with an irresistible Ecoya Natural Scented Candle. 
These candles are Australian made, from 100% natural soy wax. The fragrance selections are honestly good enough to eat you’ll find it hard to go wrong no matter what flavor you choose. 
We’ve got those Oil Burner Mums covered too. There is no need to convert an oil burner-loving mother to candles either. The Ecoya Soy Melts are a fantastic new creation, which you just put in the top of your burner. They melt when headed, and let off an intense aroma. When they’ve cooled down, they reset solid, so no spilt oil – we love these!

Aromatherapy Co
This luxurious Aromatherapy Essential Oils range of bath, body and home products will have your Mum smelling divine, relaxed and pampered from head to toe.
With 100% natural essential oils, no sodium laurel sulphates, no fragrance, dyes, parabens or mineral oils, this brands philosophy for natural products is clear. With a range of delightful essential oil combinations, weather your mums in need of relaxing and healing with Lavender and Rosemary, Balancing with Cocoa and Vanilla or reviving and revitalisation wit Orange and Jasmine, you will be sure to find something

GHD
Need to be a bit extravagant this year, or perhaps all the kids are chipping in to get something lavish for Mum? What about a ghd hair styler! These must have, and live without hair styling tool will have her feeling like a queen.  If your Mum is lucky enough to already own a ghd, chances are she has owned it for years, and been paying for your school fees or putting food on the table rather than upgrading! This year has seen the release of the new model GHD Gold styler. At never before seen ghd prices, this gift really would put you in the good books!

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“I’m so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that” Katy Perry.

All you need to do is purchase a ghd gold styler from RY and register it online at: www.ghdhair.com/au/register

During the registration process you will be prompted to enter the Salon and Stylist who you bought your new GHD from. Please enter RY Hair, and either James Patten, or Bradley Carr as the staff member.

Then mention in 25 words or less “why you love ghd”.

Competition Prize:
•    2 x Concert tickets to Katy Perry Californian Dreams Tour.
•    Meet Katy Perry in person!
•    $250 ghd Thermodynamics gift pack
•    $200 Sass & Bide wardrobe voucher to dress like Katy Perry.

For competition details please visit www.ghdhair.com/au/competition-terms-and-conditions

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Girls, get ready, the next chapter in the GHD story is nearly hear.

CHOOSE YOUR DESTINY – GHD’s new Limited Edition Colour collection is hear.

The new release boasts a range of of high gloss shades based on the Spring/Summer 2010 bold catwalk trends, acid and dusty brights.

What is your destiny…  Red Lust? Blue Serenity? Purple Indulgence? Or will you send everyone Green with Envy?

By now we are well aware of all the GHD features, it is the reason that they are the most sought after styling tool for every woman, and man!

• GHD’s exciting sleek new design
• Auto multi-voltage for international use
• Hair straightener & styler in one
• Sleep mode auto-off
• Safety ’shiver’ auto-off prevents damage in cold conditions
• Stronger, more durable cable

Each of the Limited Edition Destiny Coloured GHD come packed with the following:

• Matching coloured quilted styler pouch, heat resistant for on the go convenience.
• Exquisite black hard covered carry case

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IT should be no surprise that GHD’s latest Limited Edition Pack is one of their most popular packs yet.  Each year GHD donate thousands to the National Breast Cancer Foundation and this year is no different. The two have joined forces again offering a $30 donation for each iron sold. This not only ensures that you have the hottest styler available, but you are helping a worthy cause in the process. This years popular Pink GHD will assist aiding raise much needed funds for Breast Cancer awareness.

The new Pink GHD straightener has a high gloss pastel pink finish with matching coloured plates.  As always, you get some extra bonus products that are exclusive to the Limited Release packs.

GHD stylers are widely regognised by stylists and customers world wide at the number one choice for both in salon and home styling accessory. GHD were the original company to use ceramic plate technology to aid in better, smoother, shiner and healthier styling. The latest edition IV 2009 model is the most advanced styler in the market today, boasting many features from auto switch off, automatic heat regulators and a lengthy 24 month warranty.

This Pink GHD Hair Straightener Gift Set for 2009 includes the following products:

Limited Edition Pink ghd IV Styler
The ultimate styling tool for curling and straightening with an extra sleek design and advanced performance, making the ghd better than ever for smoothing straight hair, or creating beautiful waves, flicks and curls.

Pink ghd Tote Bag
This versatile and fashionable tote bag is a pretty in pink accessory, holding all your hair and beauty essentials as well as neatly housing your new Limited Edition Pink ghd IV Styler.

GHD Heat Resistant Styler Pouch
Protecting your beloved Pink ghd IV Styler this thermal resistant styler pouch will also keeps surfaces protected from heat damage.

GHD Hairbrush
Perfect for your handbag, this pastel pink ghd hairbrush helps you achieve a lustrous feel and healthy shine to your hair.

Sectioning Clips x 2
Holding sections while you style or helping to create new and imaginative styles with your ghd IV Styler, these sectioning clips are ideal for precision styling.

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ghd’s new Scarlet Straightener is the most luxurious styler in the range to date. The new styler has a sleeker design, making it a very sexy addition to your processions. The plates have been smoothed, contoured and given a high gloss finish, allowing the plates to glide through the hair effortlessly to give an ultra-shiny result.

As well as the new sleek body this ghd also accents red glimmer beneath the perfectly black coating. The plates are also a little different and improved, they are glamorous and red, and not only a treat to the eye, but whether you are creating voluptuous curls or seductive sleekness, the rounded barrel helps you to achieve any style you desire. The luxurious plates smooth through hair for an ultra-shiny result, creating a truly professional finish.

The new ghd Scarlet boasts an improved outer body, it is cooler to touch and lighter to handle, the perfect combination to create cutting-edge new looks.

ghd’s Scarlet is this year’s Christmas ghd release. Ghd Scarlet gift pack is the limited release that ghd have chosen to release their ghd Scarlet Styler in, and it makes a true must have Christmas present to add glamour to any women’s collections. Like all ghd gift sets, this is a limited edition special, and we anticipate them going totally gaga this Christmas
The new Limited edition ghd Scarlet Collection features the brand new Scarlet Styler that comes with the sparkling red plates.

New ghd Scarlet Christmas Pack includes:

• The sleek new ghd Scarlet Classic styler
• Exclusive styler pouch with heat resistant roll mat
• Two ghd sectioning clips

New ghd Scarlet Styler Product Features

• Sleek design – allows for better handling for all types of styling
• Ceramic heaters and contoured plates – glide through your hair for smoother, snag-free styling.
• Rounded barrel – easily create curls, waves, flicks and the perfect straight.
• Sleep mode – heaters automatically switch off if not used for 30 minutes.
• Universal voltage – optimum performance wherever you travel.

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I am often asked what size GHD straightener is best for what my hair? I have been in the hairdressing industry over 8 years and I have found that its very much horses for coarses. I once was the head stylist for a large Italian fashion label and all the models had very short fringes. The GHD Mini 15mm was the hair straightener of choice here. It allows greater maneuverability and is very easy to use around the hair line and also expert at styling men’s textured styles, allowing the stylist to get close to the root without burning the scalp.

GHD MK4 24mm
The best selling GHD straightener is the mk4 24mm styler. It’s the most used straightener in our salon and can be used to create any style. The common misconception with the GHD is that it’s simply a straightener. It’s not its oh so much more than that. Included in every box is the GHD how to DVD, this is a very useful information DVD on how to get the best of your GHD straightener. This GHD can be used on thick hair, thin hair, long hair, short hair, there isn’t really a hair style out there that the GHD can’t help you to create. Lots of confusion also surrounds the model number GHD 4.2b. This model number to some extent should be looked at closely the 4.2b is the latest update to the mk4 styler which is currently the latest GHD on the market.

The GHD mk4 40mm salon styler
The GHD mk4 40mm or as is some times known the GHD wide plate styler is a great addition to any GHD collection. The wider 40mm ceramic plates allow faster straightening times for those of us with extra thick hair. The wider plates are also excellent at creating larger curls that can then be dressed into light waves in the hair. Always use a thermal protect product when using any heat tool on your hair. The ghd has technology built into it so you won’t need to change the temperature on any of the models. It senses the thickness of your hair and changes the temperature accordingly (very smart). This will make sure  it doesn’t cause any unnecessary damage to the hair. All straightners are not created equal. They may look the same from the outside but trust me these little babys have stuff going on the inside that other hair Irons could only dream about. Remember the number one rule when selecting a GHD is not” what size ghd should I buy?” but “Where should I buy it?” Unfortunately with every brilliant product there will always be copy cats or fakes. Check that you are buying from an Australian hair salon and that the product comes with the standard two year warranty. If your styler was to go wrong  GHD have a hassle free return policy and they will repair or replace your ghd straightener in no time at all.
In the last 50 years of hairdressing I don’t think a single  product has changed the hairdressing industry as much as the GHD has. There is no replacement for skill but the ghd has allowed stylist to go to another level.

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Counterfeits have long been the bane of all legitimate businesses – and those involved in high quality, highly sought after brands are mostly targeted by counterfeit schemers because they can ride on the brand’s reputation and success.

THE POWER OF GHD

The power of the GHD brand has drawn the attention of criminal counterfeiters – just as other incredibly successful brands including Louis Vuitton, Chanel and Gucci have been targeted by counterfeiters.

The attention of counterfeiters shows that GHD have a highly sought after product backed by inspirational marketing – but GHD is dedicated to protecting consumers and legitimate businesses from the effect of this poor quality, dangerous and illegal counterfeits.

The counterfeits often appear to be very similar to the genuine products – but they do not have electrical safety approval, do not use the same high quality internal parts or workmanship and have not been through GHD’s stringent quality control process. Thus those buying counterfeit ghd stylers risk serious injury such as electrocution due to the poor quality construction and lack of safety checks.

CURRENT TRENDS

In recent times eBay and similar online auction sites as well as untrustworthy websites (mostly based in overseas) have become the main channel for counterfeits to distribute their cheap imitations to salons, wholesaler and the public.

WHAT DOES GHD DO?

GHD hair is going to extreme efforts to prevent counterfeits from reaching consumers. These efforts include numerous court proceeding, customs seizures, police investigations and many investigations into non authorized websites. A list of known counterfeit sites is listed on the official GHD site www.ghdhair.com.

WHAT CAN YOU DO?

Often if something seems too good to be true – it often is. Do your research, you don’t want to be asking yourself “is my GHD fake”.

Check that they are a hair salon, not just an online retailer.
GHD’s are a professional hair straightener, and are thus only available through Hair Salons.  If I site does not have a “Salon Page” or list their salon name and address then you then be skeptical.

Look for Phone number, and give them a call.
You need to make sure that you are looking at a site that is Australian. A good, quick way to check is to look at the Contact Us page of a site. This should list not only a phone number but their Salon name and address.

Search Australian forums for feedback on the site.
Forums such as VOGUE are totally unbiased to a website or retailer, and give you a great look into other customers experience, comments and thoughts on where they have bought their GHD from.

Check ABN to make sure they are an Australian business.
This is another good idea to confirm if the ABN of the site/salon is legitimate.

Check GHD official website.
The official website for GHD is www.ghdhair.com.au. All salons that have been approved to stock GHD products are listed under their Salon Locator, check the address or salon name. If they are not listed – be very wary.

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