perfume

Selena Gomez and Justin Bieber have split up, but our gorgeous lad will always have a girlfriend…his best selling perfume Girlfriend that is. Get one step closer to Justin and what turns him on – or at least what he wants the ladies in his life to smell like—when you wear Girlfriend by Justin Bieber, his light and lovely popular perfume. (more…)

Who smells so good? Perfume is a unique Christmas gift idea. 

There’s nothing quite like a signature scent to define who you are, which is why perfume is the perfect Christmas gift for the men and women in your life.

When you give the gift of perfume to a loved one, you are saying to them, “this is the person you are to me.” It’s a very unique way to say I love you to a special someone. (more…)

 You might be surprised to learn that there is actually a skill to dabbing perfume, and we have conjured up a list of the most common perfume application mistakes made every day so you can avoid them. If you want to get the most out of your fragrance then listen closely!

Less is more; when you are at a social event you will be competing with a number of different fragrances. You don’t want to choke one of your colleagues by drowning yourself in perfume – it’s not attractive, ladies. Applying a squirt of perfume using a cotton ball is another to ooze sophistication and retain colleagues nose hair. When applying scent to your wrist, rubbing them together can significantly alter the scent so avoid this when getting ready.

Have you ever heard “spray perfume in your hair and it’ll last all day!” I was told this too, I made the mistake of listening and spent years damaging my hair with alcohol and oils. Never spray the perfume into your hair, unless you’re anticipating catastrophic results.

The temperature can give you a good indication of how often you need to reapply your fragrance. It cooler climates you will need to reapply your perfume roughly every three hours or so, although, in warmer environments you can expect your scent to last a lot longer. You should be aware of the fact that as you age, your sense of smell may slowly begin to decline, so remember less is more.

The best time to apply your fragrance is when you immediately get out of the shower, your pores are open and your skin is warm. If using a body cream, opt for an unscented one to above two scent mingling. The oil in the cream will extend the wear of your perfume, so be aware!

Unfortunately, the day may come where your favourite perfume that you once loved isn’t the same anymore. Fragrances can change because of your hormones; also perfumes can age if not stored correctly, get the most out of your beauty investments by following  our beauty blog on tips on storing your perfume.

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When purchasing a new fragrance, I’m confident I can speak for women across the country, that we couldn’t care less about the celebrity face plastered across the front of the bottle. As long as the scent pleases our buttons, however, what if that smell was whiskey? American singer and songwriter, Madonna recently launched her first fragrance Madonna Truth or Dare, and is already planning for more perfume releases. Under development; as WWD reports, “it is due out ‘sometime next year.’ “

“She likes to wear cologne — don’t ask me why,” the star explained at the New York launch of her first perfume. “I love musk and amber and woody kind of fragrances on men. I love the smell of whiskey — we should make a men’s cologne that smells like whiskey. I can’t drink it, it’s too strong, but it smells amazing — a really good old whiskey.”

What are your thoughts on whiskey cologne? We want to know!

When mingling and busting out crazy moves on the dance floor, it’s not just your hair and make up that needs help staying put, but you need to ensure you know how to smell gorgeous all night long. Apply your perfume to warm areas of your body such as your wrist, the the nape of your neck, inner elbows and behind your knees and behind your ears. Depending on what class of perfume you are using, e.g. eau de toilette, eau de perfume (read our blog on understanding your perfumes to find out more..) then your scent should usually linger for 6 to 8 hours. If you have oily skin, you’ll be pleased to know that the moisture in your skin will soak up the scent, as a result your perfume will last longer. For those struggling with dry skin, try layering your fragrance with a matching body lotion for sweet smelling, hydrated skin.