“love, love, love this shampoo :) have been using it for a few months now.”

“Previously as a Hairdressing Student, I know exactly how much damage a chemical straigthening does to my hair but I need to get in done every year to get rid of my curly ugly hair. Although it provides sleek straight hair after all, it already damage my inner hair shalft which makes it hard to manage after few weeks. After b trying many other brands, REDKEN is the best so far, especially ALL SOFT, it's just fabulous for damaged dry hair!! Skipped REDKEN for few months because of trying to save money and used some supermarket shampoos, my hair get dull, dry, rough and lifeless!!! Get back to REDKEN ALL SOFT again recently, ONE WASH, I CAN FEEL THE DIFFERENCE!! My hair is alive again!!Soft, Smooth, Shinny and SEXY!! Recommended to try it's conditioner and treatment, but doesn't have to be regular. 1 Conditioner for every 2 Shampoos, or 1 Treatment for every week, providing long lasting healthy hair for easy styling and great looking!!”

“I thought my hair was soft before but after using this shampoo it's softer. I decided I did not even need the conditioner! My hair feels luxurious and is much more manageable. The scent that lingered on was not the warm honey I expected, but it's a nice clean smell. Even after blow drying, I can feel the softness and it feels so nice to touch. My hair definitely has an added lustre. I also did not suffer from the itchies. My scalp is quite sensitive and I am allergic to some shampoos, but this one felt soothing and gentle. However, as much as I love this shampoo and think that my hair has finally found heaven, I have to remove a star because the packaging is so unexciting! The bottle I got is sort of bronzey-gold in colour with ribbed sides (for easy gripping in the shower, I suppose). The whole thing is just 'blah'. I saw the newer bottles and they were unattractive too. Redken should really think of repackaging their fantastic products to appeal to the market a bit more. I would have preferred something a bit more funky or if they can't do funky, then something elegant. I know it's what inside that counts but I am very much a packaging-junkie (I know some ladies will agree with me). I did not mind paying $19 for a 300ml bottle since it does last for several months at the least. This will also depend on usage and the type or length of hair. In summary, I believe that this is a fantastic shampoo for most hair types. It would be especially suitable for dry hair for all its moisturising benefits. I've read many curly haired ladies swear by this shampoo too. So, if you don't mind spending a bit more for a little bottle of hair honey, this is definitely a good product to go for.”