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De Lorenzo

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De Lorenzo are an Australian owned and operated haircare business, run by brothers Vincent and Anton De Lorenzo. Established in 1987, the brand takes inspiration from nature when formulating their highly sought-after haircare products. Found both in professional salons and in the homes of many haircare lovers, Australia and abroad, De Lorenzo are a haircare industry leader.

De Lorenzo haircare pride themselves on being an all-natural, environmentally friendly brand with strong ties to the Australian community. Each product within the range is vegan and cruelty-free, and has been formulated using unique ingredients derived from nature, such as botanical extracts and oils. They also proudly develop and manufacture each product on Australian shores, using Aussie workers and a vast majority of Australian-grown ingredients. De Lorenzo uses only certified organic ingredients, almost all of which have been sustainably farmed or harvested. To top it all off, all De Lorenzo products are free of petrochemicals and other harsh additives such as SLS and parabens.

De Lorenzo hair products are all formulated in light of four core haircare values: protein, moisture, natural oils and pH balance. As the hair is made up almost entirely of proteins, it’s important to replenish these to strengthen your locks and repair any damage. Moisture is also a key factor--the hair follicle must be nourished and hydrated to ensure it feels soft and silky and looks gorgeous. De Lorenzo harness the power of natural oils to bolster this hydration, and also provide your hair with antioxidant benefits that ensure it remains healthy. Finally, pH balance is an important aspect every haircare brand must consider. De Lorenzo optimises all of their formulas to the most beneficial pH, that of your hair and skin naturally.

Each product within the De Lorenzo range is beloved by customers worldwide, however a few do float to the top as stand-outs that everyone raves about. For those looking for a stellar silver shampoo to tone blonde locks, the De Lorenzo Novafusion Silver Shampoo will be your new best friend. It’s ideal for correcting any brassiness when you’re seeking a cool-toned, ashy blonde colour.

If you’re suffering from dry, damaged or dehydrated tresses, add a De Lorenzo hair treatment into your weekly routine. One favourite is the De Lorenzo Rejuven8 The Ends Sealer, a tailored treatment for anyone experiencing dry or split ends. Pop this gel on the bottom third of your hair to add in moisture and help to seal against any further damage. Another favourite treatment is the De Lorenzo Equilibrium, a masque that relies on potent botanical ingredients to revitalise the hair and repair existing damage, for softer and healthier locks.

Shop De Lorenzo today with RY, your official stockist, and experience the difference this natural haircare brand can make to your locks. We offer free Australian shipping over $99, plus Afterpay is now available, so you can buy now and pay later.

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