The instant Rockstar mission is to rock the hair care world as market leaders. Instant rockstar's aim is to deliver innovative haircare products to Rockstars all over the world.
Beyond that they aim to become an extension of the consumers style, a full lifestyle brand, where philosophy and attitude extend beyond the basic boundaries of product use.
Renowned as one of Australia’s leading styling and grooming product brands, Instant RockStar offer’s high end products for the modern person at an affordable price.
Instant RockStar crosses boundaries and markets, drawing on inspiration from global sporting heroes through to the latest celebrity catwalk and street fashion.
This October the packaging council of Australia awarded Instant RockStar GOLD at the annual Packaging Design awards in the Colorpak Export category. Instant RockStar were commended for our design principles, coloured themes, and commitment to sustainability via our new launched 100% recycled packaging. Our packaging design has been labeled ‘assertive, engaging and offering a tangible attraction to new buyers”.
In July 2009 Instant RockStar launched 100% recycled post-industrial plastic packaging in consultation with Sustainability and Victoria and Visy – a move which garnered the attention of the PCA judging panel. With a strong emphasis on design and functionability since inception, the award is a nod to the years of hard work and innovative design principles the Instant RockStar team have put in.