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Realising a need for high quality, results-driven formulas that truly perfected the hair, founder Sara Jones set out to create Joico. Now, a variety of ranges sit under the Joico banner, each of which has been designed to address a specific haircare concern encountered by stylists or at-home users. Discover transformative shampoos, conditioners, treatments and more from Joico today. 

Shop: Colour Endure Range | K-Pak Range

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