ModelCo

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Australian entrepreneur Shelley Sullivan launched ModelCo in 2002. As a former model agent, women were always asking her why multipurpose quick-fix products simply didn’t exist. Listening to what they wanted, she launched her brand with the innovative Lash Wand Heated Curler which was an instant hit. A year later, ModelCo became world-famous with the launch of Tan Airbrush In A Can. This revolutionary self-tan was the first of its kind in an aerosol spray and the bestselling blue/green formula put an end to streaky legs, uneven coverage and stained hands.

Continually creating game-changing products, ModelCo is driven by creativity. The brand is big on social media and embraces high-profile ambassadors that include Elle Macpherson, Rosie Huntington Whitely and Hailey Baldwin.

ModelCo products are cruelty-free, PETA-certified, vegan and made in Australia. Alongside award-winning self tans, you'll find cutting edge cosmetics, handmade human hair lashes and professional makeup tools. In 2018 the brand collaborated with Karl Lagerfeld to produce a sell-out limited edition colour collection and in 2020 they redesigned their iconic pink packaging whilst introducing the 'Tested on Role Models Not Animals' campaign.

Shelley Sullivan is a self-confessed beauty futurist and ModelCo continues to release wow factor products with an artistic edge that are luxurious, solution-based and look ever so modern on the bathroom shelf.

RY is proud to be an official Australian stockist of ModelCo.

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Products

  • ModelCo Face Base Skin Primer 30ml

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$32.00
  • ModelCo Glow Highlighter Stick - Champagne 4.5g

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$20.00
  • ModelCo Blend Buffing Mitt

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$12.00
  • ModelCo Tan Water For Face & Body 200ml

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$25.00
  • ModelCo Self-Tan Back Applicator

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    5.0 Stars 1 Reviews
    A$14.00
  • ModelCo Natural Tan Sensitive Self-Tan Lotion 170ml

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$16.00
  • ModelCo Tan Airbrush in a Can 180g

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$25.00
  • ModelCo Ultra Eyeshadow Palette

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$45.00
  • ModelCo Tattoo Brows - Light-Medium 1.5ml

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$24.00
  • ModelCo Instant Brows - Medium-Dark 0.3g

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$22.00
  • ModelCo Illusion Lip Liner 0.22g

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$22.00
  • ModelCo Luminosity Shimmer Whip 25ml

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$35.00
  • ModelCo Glow Highlighter Stick - Spotlight 4.5g

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$20.00
  • ModelCo One Night Tan 180g

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    SHOP THE OFFER
    A$25.00
  • ModelCo More Brows - Light-Medium 3.5ml

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$26.00
  • ModelCo Jelly Tan 170ml

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$25.00
  • ModelCo Flawless Blender Sponge

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$15.00
  • ModelCo More Brows - Medium-Dark 3.5ml

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    SHOP THE OFFER
    A$26.00
  • ModelCo Tattoo Brows - Medium-Dark 1.5ml

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    SHOP THE OFFER
    A$24.00
  • ModelCo Instant Brows - Light-Medium 0.3g

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    SHOP THE OFFER
    A$22.00
  • ModelCo Shimmer Bronzer 8g

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    SHOP THE OFFER
    A$45.00
  • ModelCo Lip Lacquer - Fire Red 3g

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    SHOP THE OFFER
    A$24.00
  • ModelCo Self Tanning Glove

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    SHOP THE OFFER
    A$8.00
  • ModelCo Tan Mousse 200ml

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    SHOP THE OFFER
    A$25.00
  • Hailey Baldwin for ModelCo On-The-Glow Cream Highlighter 4.5g (Various Shades)

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

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    A$45.00
  • Hailey Baldwin for ModelCo Perfect Pout Semi-Matte Lipstick 3.5g (Various Shades)

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    SHOP THE OFFER
    5.0 Stars 1 Reviews
    A$28.00
  • Hailey Baldwin for ModelCo Super Lips Long-Lasting Lip Lacquer 3ml (Various Shades)

    Save 15% code NEW15 OR Save 20% on App

    Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    APP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.

    SHOP THE OFFER
    A$25.00