Iconic Australian beauty brand, ModelCo, has developed award-winning tanning, beauty and sun care solutions for over a decade. With a commitment to innovation, ModelCo continues to lead the way on a global scale, transcending convention and producing smart, quality products that make women look and feel fabulous.
Based in Sydney, ModelCo is the creation of former model agent, Shelley Sullivan who, after working with models, makeup artists and stylists, saw a niche in the market for innovative, quick-fix, multipurpose beauty solutions. ModelCo, has enjoyed spectacular global success with the brand now sold in 5 continents, 11 countries and over 3000 retailers today including department stores, high end pharmacy’s, salons, supermarkets and niche beauty apothecaries. ModelCo’s innovative approach, teamed with premium products in their signature hot pink packaging, has led to an esteemed reputation and following worldwide.