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Ouidad is one of the leading hair-care specialists for curly hair and their mission when creating high-quality haircare products is simply to let curls be curls. As more than 60% of women have curly hair, they are dedicated to producing specialist and professional products that are designed to maintain and enhance the natural beauty of curly tresses.

The brand, which was launched in 1984, has created a wide array of hair care treatments for curly-haired women, including shampoo, conditioner, hydrating hair masks and sprays for refreshing or detangling. Ouidad products have succeeded in formulating specific formulas for each specific curl type: loose, classic, tight and kinky, meaning that whatever style of curl you have, you will be covered by Ouidad.

Ouidad’s award-winning haircare range ensures that your natural curls are cared for and maintained to a beautiful standard without an excessive amount of styling and maintenance. We are proud to be an official stockist of Ouidad’s fantastic range of products. Explore our full range of Ouidad products that best suit your curly hair needs here.
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