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Looking after coloured hair is an essential step in any hair care regime. That's where Californian haircare brand Pureology comes in, with its promises to "colour care without compromise", and its selection of haircare and styling products that embodies this ethos.

With a determined stance of being a cruelty-free and 100 per cent vegan brand, Pureology has set about redefining the way we treat coloured hair with its gentle cleansing formulas. Pureology's sustainability principles are clear to see, but how about the performance of the products themselves? Their patented ingredient blends are designed to protect the vibrancy of your coloured hair, giving you a look that lasts. You can rely on Pureology shampoo ingredients such as vitamin E and sunflower seeds to fight back against the effects of environmental stressors which can detract from colour vibrancy, and preserve that all-important shine.

Discover the secret of washing and conditioning without dulling your shade with the brand's ZeroSulfate range. It contains none of the sulphates which are known to strip colour, swapping them out for natural ingredients such as coconut, sugar and corn. RY are happy to be official stockists for Pureology haircare products, so browse our range today and enjoy free delivery in Australia.

Shop: Smooth Perfection | Strength Cure | Hydrate | Curl Complete | Perfect 4 Platinum

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