VIRTUE

59 results

Virtue® is the only hair care brand in the world with access to a remarkable, all-natural healing protein called Alpha Keratin 60ku®. It sounds science-y because it is.

This proprietary, hair-healing ingredient is identical to the keratin that makes up 90% of our hair, so hair recognizes it as its own, repaving damage to make stressed strands whole again. It’s the first-and-only vegan, full-form keratin protein and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Though we now use Alpha Keratin 60ku® to repair and rejuvenate hair from the inside out, this special protein was initially developed to mend the wounded skin of our soldiers.

Dr. Luke Burnett, a retired US Army Colonel, was working in regenerative medicine when he found a way to extract this wonder-working keratin from ethically sourced human hair. After countless tests and seven years of research, Virtue was born from the patience, dedication, and passion of bioscientists and beauty experts all over the world. Discovered for the good of humanity, evolved for the good of hair.

Virtue products are also cruelty free, as well as paraben, gluten, sulfate, and phthalate free. Who said you can’t have it all?

Sort by

Products

  • VIRTUE Treat and Style Best Sellers (Worth $133.00)

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    RRP: A$92.00
    A$69.00
  • VIRTUE Restorative Treatment Mask 150ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$97.00
  • VIRTUE Recovery Discovery Kit

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$54.00
  • VIRTUE Full Restorative Treatment Set

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$213.00
  • VIRTUE Smooth Discovery Kit

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$54.00
  • VIRTUE Recovery Shampoo and Conditioner

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$116.00
  • VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$123.00
  • VIRTUE Healing Oil 50ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$63.00
  • VIRTUE Recovery Shampoo 240ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$56.00
  • VIRTUE Curl Shampoo and Conditioner

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$116.00
  • VIRTUE Flourish Density Booster 120ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$71.00
  • VIRTUE Texturising Spray 140g

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$54.00
  • VIRTUE Perfect Ending Split End Serum 50ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$60.00
  • VIRTUE One for All 6-in-1 Styler Cream 120ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$47.00
  • VIRTUE Purifying Shampoo 120ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$42.00
  • VIRTUE Polish Un-Frizz Cream 120ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$60.00
  • VIRTUE Full Shampoo 240ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$56.00
  • VIRTUE Smooth Restorative Treatment Set

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$213.00
  • VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply) 180ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$80.00
  • VIRTUE Curl Shampoo 240ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$56.00
  • VIRTUE Refresh Exfoliating Scalp Treatment 150ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$71.00
  • VIRTUE Curl-Defining Gel 200ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$54.00
  • VIRTUE Recovery Conditioner 200ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$60.00
  • VIRTUE Full Discovery Kit

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    4.0 Stars 1 Reviews
    A$54.00
  • VIRTUE Perfect Ending Split End Serum Travel Size 20ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$32.00
  • VIRTUE Flourish Shampoo for Thinning Hair 240ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$60.00
  • VIRTUE Refresh Dry Shampoo 128g

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$47.00
  • VIRTUE Texturising Spray Travel Size 65g

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$28.00
  • VIRTUE Smooth Shampoo 240ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$56.00
  • VIRTUE Flourish Conditioner for Thinning Hair 60ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$26.00
  • VIRTUE Purifying and Exfoliating Scalp Duo

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$113.00
  • VIRTUE Curl Set for All Curl Types

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$170.00
  • VIRTUE Curl Defining Whip 156g

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$54.00
  • VIRTUE Flourish Shampoo for Thinning Hair 60ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$24.00
  • VIRTUE Keratin Healing Mask and Oil Bundle

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$160.00
  • VIRTUE Keratin Healing Mask and Un-Frizz Cream Bundle

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$157.00
  • VIRTUE Flourish Shampoo and Conditioner with Manta Brush Bundle

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$167.00
  • VIRTUE Flourish Density Booster 60ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$38.00
  • VIRTUE Recovery Restorative Treatment Set

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$213.00
  • VIRTUE Flourish Manta Brush

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$44.00
  • VIRTUE Heal and Prime Duo

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$110.00
  • VIRTUE Healing Volume Primer Set

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$117.00
  • VIRTUE Flourish Conditioner for Thinning Hair 200ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$63.00
  • VIRTUE Curl Conditioner 200ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$60.00
  • VIRTUE 6-in-1 Styling Paste 150ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$54.00
  • VIRTUE Curl Leave-in Butter 150ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$63.00
  • VIRTUE Full Conditioner 200ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$60.00
  • VIRTUE Refresh Dry Shampoo Travel Size 51g

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml Worth A$28.00

    Free 6-in-1 Styler Cream

    Receive a free VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$24.00