VIRTUE

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Virtue® is the only hair care brand in the world with access to a remarkable, all-natural healing protein called Alpha Keratin 60ku®. It sounds science-y because it is.

This proprietary, hair-healing ingredient is identical to the keratin that makes up 90% of our hair, so hair recognizes it as its own, repaving damage to make stressed strands whole again. It’s the first-and-only vegan, full-form keratin protein and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Though we now use Alpha Keratin 60ku® to repair and rejuvenate hair from the inside out, this special protein was initially developed to mend the wounded skin of our soldiers.

Dr. Luke Burnett, a retired US Army Colonel, was working in regenerative medicine when he found a way to extract this wonder-working keratin from ethically sourced human hair. After countless tests and seven years of research, Virtue was born from the patience, dedication, and passion of bioscientists and beauty experts all over the world. Discovered for the good of humanity, evolved for the good of hair.

Virtue products are also cruelty free, as well as paraben, gluten, sulfate, and phthalate free. Who said you can’t have it all?

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Products

  • VIRTUE Recovery Shampoo and Conditioner

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$105.00
  • VIRTUE Healing Oil 50ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    A$60.00
  • VIRTUE Recovery Shampoo 240ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$54.00
  • VIRTUE Scalp and Hair Kit

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$129.00
  • VIRTUE Recovery Conditioner 200ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$56.00
  • VIRTUE Recovery Discovery Kit 3 x 60ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$50.00
  • VIRTUE Polish Un-Frizz Cream 120ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$58.00
  • VIRTUE Restorative Treatment Mask Travel Size 50ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$42.00
  • VIRTUE Perfect Ending Split End Serum 50ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$58.00
  • VIRTUE Full Shampoo and Conditioner

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$105.00
  • VIRTUE Full Discovery Kit 3 x 60ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$50.00
  • VIRTUE Refresh Dry Shampoo Travel Size 51g

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$22.00
  • VIRTUE Smooth Shampoo 240ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$54.00
  • VIRTUE Curl Shampoo 240ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$54.00
  • VIRTUE Polish Un-Frizz Cream Travel Size 60ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$30.00
  • VIRTUE Refresh Exfoliating Scalp Treatment 150ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$66.00
  • VIRTUE One for All 6-in-1 Styler Cream 120ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

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    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$46.00
  • VIRTUE Perfect Ending Split End Serum Travel Size 20ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$30.00
  • VIRTUE Smooth Shampoo and Conditioner

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$105.00
  • VIRTUE Purifying Leave-in Conditioner 150ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$42.00
  • VIRTUE Purifying Shampoo 120ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$40.00
  • VIRTUE Texturising Spray Travel Size 65g

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$25.00
  • VIRTUE Refresh Topical Scalp Supplement 60ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$77.00
  • VIRTUE Restorative Treatment Mask 150ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$92.00
  • VIRTUE Texturising Spray 140g

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$50.00
  • VIRTUE Smooth Discovery Kit 3 x 60ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$50.00
  • VIRTUE Full Conditioner 200ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
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    A$56.00
  • VIRTUE Smooth Conditioner 200ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$56.00
  • VIRTUE Full Shampoo 240ml

    VIRTUE Recovery Sample Kit 45ml
    VIRTUE Recovery Sample Kit 45ml Worth A$21.00

    Free Gift

    Receive a free VIRTUE Recovery Sample Kit 45ml when you spend $100 on the brand. Gift added automatically at checkout - while stocks last.
    SHOP NOW
    A$54.00