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In 1880, German entrepreneur Franz Stroher started his own company, manufacturing tulles, the bases for wigs. With a keen interest in haircare techniques of the day, Stroher quickly grew his small company to a larger, family-based business, and began to create treatments, electrical hair styling devices and more. Fast forward more than a century, and that budding business is now known as Wella Professional--AKA one of the world’s most successful haircare brands, worth billions of dollars. 

Throughout the years between 1880 and now, Wella came to be as Stroher and his team developed unique haircare formulations. From scalp treatments to balms, cream colourants and many other revolutionary products, Wella have grown with the industry, constantly innovating to stay ahead of the curve. The brand is considered a trusted source when it comes to hair trends, often setting a precedent for other haircare companies to then follow. 

Wella Professional are always striving to meet the needs of today’s modern woman, and so, their product range remains diverse and extremely high-quality. Not only is it beloved by the everyday woman or man trying to achieve gorgeous hair, but Wella is also considered a staple brand by professional stylists and hairdressers. The brand can be found in countries all around the world, and is always met with sparkling reviews. Whether you’re looking to upkeep your salon colour from home, banish dryness or dehydration, smooth those frizzies or something else entirely, there’s a product within the Wella range suited to your unique hair type.

One of the key ranges that sits under the Wella banner is the SP Luxe Oil line. Designed to impart the hair with stunning, unmatched shine and manageability, Luxe Oil products never leave your locks feeling sticky or overwhelmed. Instead, the result is beautiful hair to rival your favourite movie star or model. Macadamia, avocado and camellia oils, amongst others, are behind these nourishing treatments. 

Of course, Luxe Oil isn’t where the Wella Professional haircare range stops. There are a number of product lines from Wella that are equally as beloved, from Brilliance for colour protection through to Elements, ideal for anyone who enjoys environmentally conscious haircare. Shop Wella Professional today with RY, your official stockist. We offer free Australian shipping on all orders over $99, plus select Afterpay at checkout to buy now and pay later.

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