The best brands...

Joico Style Reform (100ml)



Are you one of those hands-on people? Us, too... and that's exactly why we developed what we like to refer to as our curl magnet. This genius, clay-based styler boldly holds where no clay has held before; it embraces every piece of your hair with a beautiful matte-like finish that moisturizes while it molds.

Perfect choice for:

  • Those hard-to-control manes. Trust us when we say that our Matte Clay will tame your texture into submission... calming those curls, training tendrils, and even allowing hair to run wild without a hint of frizz. This also works great on short styles to deliver a great piecy look.


  • 1 x 100ml (Tube)

Here's how:

  • Work a small dollop into the palms of your hands, emulsifying it for easy application to damp or dry hair; then target those pieces that need a little firmness. Play, scrunch, move things around - we don't call this Reform for nothing.

The inside secret:

  • Natural Kaolin and Bentonite provide hold without the classic chalkiness of traditional styling clay; Vitamin E is our go-to ingredient for added moisture.


  • 8

Product Details

  • Joico
  • Style & Finish
  • Travel Size
  • 100ml

Customer Reviews

This product has no reviews. Be the first to write a review and you could

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: In stock | Usually dispatched within 24 hours

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.


RRP: A$25.95

Save: A$1.30

Add to Bag

In stock Usually dispatched within 24 hours

Buy first…
Pay later!
Find out more about afterpay here.

Live Chat

Average connection time 25 secs

Save 5% on Joico

 Save 5% on Joico. Discount taken from RRP.

Shop Now

Save 5% on Joico

 Save 5% on Joico. Discount taken from RRP.

Shop Now

If I'm not completely happy with my item?

Please see our returns policy.

Joico Style Reform (100ml)

Select image

Joico Style Reform (100ml)