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Keratin Earth Hair Straightening And Smoothing System


Keratin Earth is a unique system that is completely different than the Brazilian Keratin treatments currently on the market. Unlike the Brazilian style treatments, KERATIN EARTH does not include formaldehyde (or HYDES of any kind) nor does it include any ingredient that will release formaldehyde into the air when the product is heated. This product has been air quality tested.

Keratin Earth uses our exclusive Versaplex technology; a complex formula that includes Keratin and protective, restructuring proteins to repair your hair.

Keratin Earth safely delivers smoother hair while minimizing frizz and damage.

According to Allure Magazine, Keratin Earth " not only comparable to some salon treatments—it's better... The ingredients in Keratin Earth protect against heat damage and help restore the cuticle. Not only is your hair straight, but it should also feel much softer and look healthier, too."

√ Increases shine, smoothness and overall manageability of hair
√ Decreases frizz
√ Product lasts for at least 30 days
√ Prolongs the life of permanent hair color
√ Can be used on all hair types including color treated and chemically processed hair
√ Can wash hair right wait time
√ Allows flexibility to wear hair straight or curly
√ Once styled, hairstyle will last longer regardless of the weather
√ Product washes out over time if not maintained with KE shampoo and conditioner
√ No "grow out" phase
√ Does not need 450 degree heat to "bake" product into hair
√ Works with a botanical extract and our exclusive Versaplex technology

Keratin Earth employs a unique combination of ingredients to safely deliver straight hair while minimizing damage. All straightening products for the hair make use of a similar 3 step regimen – hair is softened and stretched, structurally rearranged, and then set into place. It is how these steps are accomplished that sets the different straightening systems apart. Permanent straightening systems, such as hair relaxers and the Japanese straightening systems, make use of caustic actives that can be highly damaging to the hair and very irritating to the skin because of their higher pH. The trendy "Brazilian hair straightening systems" operate at lower pH conditions, but typically require the inclusion of formaldehyde at concentrations greater than 10x the concentration considered safe by the Cosmetic Ingredient Review Expert Panel (USA).

Keratin Earth provides straightening effects without having the disadvantages of the other treatments. It is carried out under essentially neutral conditions using a combination of mild ingredients and protecting, restructuring, and conditioning components. Keratin Earth does not contain formaldehyde or damaging oxidative neutralizers.

Product Details

  • Keratin Earth

Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.




(2 Reviews)

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Keratin Earth straightening system


For anyone considering purchasing this product, DON'T!! it's horrible and I only did the strand test as recommended. Fried my hair. Wouldn't even give 1 star, unfortunately there's no option for that. Now I am stuck with it and wasted money.

Mon Sep 17 06:48:12 BST 2018 by Lou

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Frizz Free


This product does what it promises. I had frizzy hair. Now I am Frizz Free. I followed the instructions as per the box. Each week I was my hair with the special shampoo. I blow dry and straighten hair. But the difference is I no longer have frizzy hair. no more hair spray! Love it

Sat May 31 07:32:00 BST 2014 by catriona

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How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: In stock | Usually dispatched within 24 hours

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.


RRP: A$142.95

Save: A$21.45

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Save 15% on Keratin Earth

Save 15% on Keratin Earth. Discount taken from RRP.
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If I'm not completely happy with my item?

Please see our returns policy.

Keratin Earth Hair Straightening And Smoothing System

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Keratin Earth Hair Straightening And Smoothing System