Writer and expert /
Every makeup wearer knows that mascara is a must-have step in their routine — simply slick a little of this miraculous black gunk onto your eyelashes to take your look to the next level. Most of us won’t even leave the house without mascara, even if it’s the only product we apply. Seriously, it’s that much of a godsend.
Another thing that’s commonly known about mascara, though, is how tough it is to find the perfect formula. From volumising to lengthening, curling and more, there are so many kinds out there.
To make your hunt for the perfect product a little easier, we’ve rounded up the top 5 formulas that our customers can’t stop raving about. They’ve garnered countless five-star reviews and excessively glowing praise, so you just know they’ll help take your lashes from flat to fab in no time.
Keep on reading to discover our 5 most popular mascara formulas, and why they’re so widely adored.
From cult-fave eye and brow range Poni Cosmetics comes their bestselling mascara, The White Knight. A tubing mascara like you’ve never seen before, this essential features two wands for maximum volume and length.
Start out with the long, skinny brush to extend your lashes to the skies, before going in with the thicker, denser brush to coat the lashes with thick fibres.
Don’t be scared by how stubborn it is, either — it makes the perfect formula for at the gym, beach or even underwater! Simply grab a little hot water and coax the tubes off your lashes with wet fingers (literally, pulling gently at your lashes) to remove once the day is done.
Keana says: Love this mascara. It stays on all day — no smudges! Makes my lashes look thick and long with no clumps. I won’t be using anything else again!
First thing’s first — say this product name five times fast, we dare you! All jokes aside, this baby from Mirenesse will take your lashes to the next level with its revolutionary technology and cutting-edge formula. Featuring multiple steps, Instant Lash Transplant is a fibre mascara that requires you first coat your lashes with a gel, then following with individual, brush-on fibres for volume and length like you’ve never experienced!
Although it does take a little longer to apply than your run of the mill mascara, this product ensures a false lash feel that’s still comfortable to wear for hours on end. Plus, it’s once again sweat, gym, pool and practically everything else-proof! Apply one layer of this for the most enviable lashes ever…
L says: I love how this makes my lashes look long and very black. No need for false lashes that use chemical glues anymore!
We all know affordable, Aussie-owned ModelCo as a go-to brand for quality cosmetics at fab prices. With an extensive range that includes tanning, makeup and skincare, you’re bound to find some new holy grails — make sure that LashXtend is one of them!
This smudge-proof, budge-proof product is the answer to long, glossy lashes without any of the clumping you’ve come to expect. The wet formula applies evenly, coating each lash from root to tip, adding volume and length without causing them to stick together. After it’s dried, you’ll experience a totally waterproof, jet-black look that truly lasts all day long.
Cee says: AMAZING! Best mascara I have ever used. Really lengthens my lashes and gives them the look I am going for.
Renowned brand Jane Iredale are known globally for their gentle yet effective, mineral makeup formulas, including foundation and eyeshadows. But, have you heard about their award-winning mascara? The PureLash mascara is a no clumps, lash-lengthening formula that also works to condition each lash from root to tip for added health and vitality.
Ideal for those who prefer a sleek lash look that focuses on length and curl, this formula is easy to apply and lasts all day long. It’s also smear, flake and smudge-proof, meaning you can go about any matter of day-to-day activities with your mascara perfectly in place. This product has also been commended for being entirely vegan!
Sable says: Great buy — this applies really well, it’s light and holds the lash without being clumpy.
Ever wanted voluminous, thick lashes to rival your fave pair of falsies? Well, that’s exactly what this beloved product from quirky brand theBalm does! Housed in hilarious, somewhat wacky packaging is a go-to formula that gives each lash more body than you could ever have imagined. Throw in the jet black hue and you’ve got a recipe for the perfect mascara!
It’s also enriched with a variety of key ingredients to ensure lash health, another reason it’s incredibly popular. Vitamin E, Panthenol and bamboo condition and strengthen each lash for ultimate va-va-voom. Plus, you’ll barely need to curl your lashes with this formula in your arsenal — trust us, the volume is just that good!
Rebecca says: This gives great volume to your lashes and makes mine look so long, thick and natural.
Will you be picking up one of our most popular mascaras? Let us know over on Facebook or Twitter!
I'm a journalism grad and avid makeup fan with an unhealthy addiction to buying nude lipsticks, no matter how similar they all may seem. I love chatting to anyone who will listen about my new favourite products, skincare dos and don'ts and practically any other beauty-related topic under the sun. That doesn't mean I'm frivolous with my recommendations, though--you can count on me to give you the nitty gritty on all your wishlist products. In my spare time, you'll find me binge-watching old episodes of Gilmore Girls or at brunch with a large iced coffee in my hand.
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