Maybelline New York, the edgy brand that’s been taking trends from the catwalk to the sidewalk since 1915, is now a household name that’s sold in a whopping 129 countries across the world.
As huge lovers of the brand ourselves, (Maybelline Great Lash Mascara… need I say more?!) we’re super excited to announce that they are RY’s brand of the month for July, which is just in time for their latest campaign: Generation Fluid.
Bold. Encouraging. Daring
They’ve really hit the nail on the head with this kick-ass campaign, which is all about empowering women to be, encouraging, daring, and most importantly, unapologetically themselves.
According to Maybelline,
We live the lives of the people who use our product, encouraging them to be whoever they want to be and are, whenever they want to be it. Be flexible. Be free. Be fluid.
Through a host of bold influencers, Generation Fluid shows that whoever you are, wherever you come from, wherever you’re going or however you feel; you should be celebrated and encouraged.
Keep reading to find out their #GenerationFluid stories and go-to products from Maybelline.
Claire changes and moves to every mood, using her makeup and her music to show the world how she feels every day.
Statement lips, all day every day, can now be a reality with the SuperStay Matte Ink range. Not only does it come in 30 shades to suit every mood, you’ll love how lightweight and seriously budge-proof it is (we promise!).