Shampoo

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Founded in 1997, Alterna is passionate about creating hair products that are both great for your hair and for the environment and transcends ordinary haircare, turning everyday moments into self-care experiences. Their shampoos contain only eco-friendly and cruelty-free ingredients and are free from parabens, SLS/SLES sulphates and synthetic colour. Alterna's skincare-inspired formulas are also enriched with active botanical ingredients, helping to hydrate, repair and strengthen your locks.

The collection's unique vegan formula blends natural ingredients such as water lily extract, coconut sugar blend, white charcoal and prickly pear oil to nurture each strand for beautiful and healthy hair. Browse the My Hair, My Canvas collection from Alterna haircare that embraces maximum self-expression with minimal impact on the environment.

Alterna's classic Caviar Anti-Ageing collection contains pure caviar from the roe of non-endangered sturgeon fish and addresses the intrinsic, chemical and environmental ageing of hair. Luxuriously rich in minerals, vitamins and omega fatty acids, Alterna's Caviar Anti-Ageing shampoo helps to restore hair's lipid layer to its optimal state for younger-looking and healthier hair.
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  • Alterna Caviar Smoothing Anti-Frizz Shampoo 487ml

    Alterna Smoothing Anti-Frizz Blowout Butter 25ml
    Alterna Smoothing Anti-Frizz Blowout Butter 25ml Worth A$18.00

    Save 25% + Free Gift

    Receive a free Alterna Smoothing Anti-Frizz Blowout Butter 25ml when you spend $90 on brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    Shop Now
    RRP: A$79.20
    A$59.40
  • Alterna Caviar Clinical Densifying Shampoo 250ml

    Alterna Smoothing Anti-Frizz Blowout Butter 25ml
    Alterna Smoothing Anti-Frizz Blowout Butter 25ml Worth A$18.00

    Save 25% + Free Gift

    Receive a free Alterna Smoothing Anti-Frizz Blowout Butter 25ml when you spend $90 on brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    Shop Now
    RRP: A$49.50
    A$37.13
  • Alterna Caviar Restructuring Bond Repair Shampoo 250ml

    Alterna Smoothing Anti-Frizz Blowout Butter 25ml
    Alterna Smoothing Anti-Frizz Blowout Butter 25ml Worth A$18.00

    Save 25% + Free Gift

    Receive a free Alterna Smoothing Anti-Frizz Blowout Butter 25ml when you spend $90 on brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    Shop Now
    RRP: A$49.50
    A$37.13
  • Alterna Caviar Multiplying Volume Shampoo 487ml

    Alterna Smoothing Anti-Frizz Blowout Butter 25ml
    Alterna Smoothing Anti-Frizz Blowout Butter 25ml Worth A$18.00

    Save 25% + Free Gift

    Receive a free Alterna Smoothing Anti-Frizz Blowout Butter 25ml when you spend $90 on brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    Shop Now
    RRP: A$79.20
    A$59.40
  • Alterna Caviar Multiplying Volume Shampoo 250ml

    Alterna Smoothing Anti-Frizz Blowout Butter 25ml
    Alterna Smoothing Anti-Frizz Blowout Butter 25ml Worth A$18.00

    Save 25% + Free Gift

    Receive a free Alterna Smoothing Anti-Frizz Blowout Butter 25ml when you spend $90 on brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    Shop Now
    RRP: A$49.50
    A$37.13
  • Alterna Caviar Smoothing Anti-Frizz Shampoo 250ml

    Alterna Smoothing Anti-Frizz Blowout Butter 25ml
    Alterna Smoothing Anti-Frizz Blowout Butter 25ml Worth A$18.00

    Save 25% + Free Gift

    Receive a free Alterna Smoothing Anti-Frizz Blowout Butter 25ml when you spend $90 on brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    Shop Now
    RRP: A$49.50
    A$37.13
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo 487ml

    Alterna Smoothing Anti-Frizz Blowout Butter 25ml
    Alterna Smoothing Anti-Frizz Blowout Butter 25ml Worth A$18.00

    Save 25% + Free Gift

    Receive a free Alterna Smoothing Anti-Frizz Blowout Butter 25ml when you spend $90 on brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    Shop Now
    RRP: A$79.20
    A$59.40