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The Ordinary

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From the Deciem umbrella that brought you much loved brands Hylamide and NIOD comes the latest release - The Ordinary. As part of the Deciem range The Ordinary is anything but ordinary. Combining clinical formulations with integrity so you receive highly innovative and luxe skincare without the hefty price tag. The Ordinary provides the latest in familiar skincare technologies and skincare innovation but breaks through the traditional skincare norms by offering this technology and innovation at a reasonable price point.

How much would you normally pay for a face serum? The most expensive item in The Ordinary range is less than $20. Why are they are so affordable? The beauty is in the simplicity. Each product only contains one or two active ingredients (ingredients such as Hyaluronic Acid, Lactic Acid, Niacinamide, Vitamin C, Retinol - all things you see in expensive skincare), the low ingredient count is what creator, Brandon Truaxe attributes to the affordability, as manufacture and packaging costs are lessened.

Shop the best sellers: The Ordinary Advanced Retinoid 2% | The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil 30ml | The Ordinary Ascorbyl Glucoside Solution 12% 30ml

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