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The Ordinary

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The Ordinary is the biggest name in skincare at the moment, with a cult following made up of thousands of dedicated beauty lovers, in addition to professionals alike. From Wayne Goss to Nikkia Joy, A Model Recommends and more, some of the biggest names in the beauty industry are raving about these products. So, what makes them so special The Ordinary are a product of Toronto-based powerhouse DECIEM, which boasts other key brands such as NIOD, hif and Hylamide. Like all of the formulations under the DECIEM banner, products from The Ordinary take a highly clinical approach to skincare, cutting out unnecessary additives and simply focusing on potent, active ingredients. When paired with their minimalist packaging, it’s no wonder that The Ordinary has sparked a lot of intrigue amongst skincare fanatics. 

Another interesting facet of The Ordinary range is the price point. With all products coming in at under $25 AUD, this may just be the cheapest skincare regime ever! The price doesn’t compromise quality whatsoever, though. DECIEM cite simple, inexpensive packaging and a lack of ‘filler’ ingredients as the reason for The Ordinary’s affordability. 

The Ordinary range features a wide array of products, suited to every skin type and concern imaginable. From pure oils and unique serums to primers, moisturisers and more, you truly can build a whole new regime with this hit brand. Amongst the most popular products in the range is The Ordinary Salicylic Acid 2% Solution, a serum that can be applied all over the face to combat acne and breakouts. In addition to clearing up the complexion, this hero ingredient has been found to reduce pore size and increase the skin’s immunity to prevent against further impurities. 

Those who list physical ageing and dryness at the top of their list of concerns will love The Ordinary “Buffet” Multi-Technology Peptide Serum, which acts as a skincare all-rounder of sorts. A veritable smorgasbord of ingredients, including Matrixyl and 11 skin-friendly amino acids, work together to impart the skin with a variety of benefits. Elasticity will be restored, fine lines and wrinkles will be blurred, and skin will feel supple and hydrated. 

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