Alterna
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Alterna is all about effective, results-driven products that work wonders for all hair types and provide a luxury experience. Founded in 1997, Alterna haircare remains committed to merging high-quality, professional formulations with a gentle approach, eschewing harsh ingredients.
Alterna has always been dedicated to pushing the boundaries in haircare and, after noticing a gap in the market between luxury and performance, they became a trailblazer for combining natural ingredients with clinically proven results. Alterna haircare’s Caviar Collection is renowned worldwide. The company’s Enzymetherapy and Age Control Complex® uses black sturgeon caviar and anti-ageing formulas to enhance indulgent and sensual experiences.
All Alterna hair care products are free from additives and harsh chemicals, as they believe that reinvigoration of your hair should come with no detriment. And if it couldn’t get any better, its pioneering approach has meant that Alterna is one of the first haircare brands to provide active botanical formulas that are free from parabens, synthetic colours, and sulphates – and they’re eco-certified and cruelty-free!
As Alterna-tive haircare professionals, the brand is now officially stocked at RY in Australia to provide for consumers on a global scale rather than in salon-based environments so discover the full range today.
Shop: Alterna Shampoo
Products
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Log in/sign up to use Wishlists!Alterna Caviar Clinical Densifying Trial Kit
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$55.00 -
Log in/sign up to use Wishlists!Alterna Caviar Multiplying Volume Conditioner 487ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$80.00 -
Log in/sign up to use Wishlists!Alterna CAVIAR Anti-Ageing Clinical Densifying Scalp Treatment 125ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$55.00 -
Log in/sign up to use Wishlists!Alterna Caviar Replenishing Moisture Treatment Hair Masque 161g
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$57.00 -
Log in/sign up to use Wishlists!Alterna Caviar Anti-Aging Restructuring Bond Repair Masque Refill 5.7 oz
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$40.00 -
Log in/sign up to use Wishlists!Alterna CAVIAR Anti-Aging Replenishing Moisture Serum Capsules 20ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$65.00 -
Log in/sign up to use Wishlists!Alterna Caviar Replenishing Moisture CC Cream 100ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$39.50 -
Log in/sign up to use Wishlists!Alterna Caviar Smoothing Anti-Frizz Conditioner 488ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$52.00 -
Log in/sign up to use Wishlists!Alterna Caviar Restructuring Bond Repair Leave-in Overnight Serum 100ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$49.50 -
Log in/sign up to use Wishlists!Alterna Caviar Restructuring Bond Repair Shampoo 487ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$80.00 -
Log in/sign up to use Wishlists!Alterna Caviar Anti-Ageing Multiplying Volume Conditioner 250ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$54.00 -
Log in/sign up to use Wishlists!Alterna Caviar Replenishing Moisture Shampoo 250ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$54.00 -
Log in/sign up to use Wishlists!Alterna Caviar Renewing Scalp Care Scrub-to-Foam 6 oz
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$61.60 -
Log in/sign up to use Wishlists!Alterna Caviar Multiplying Volume Shampoo 250ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$54.00 -
Log in/sign up to use Wishlists!Alterna Caviar Anti-Ageing Restructuring Bond Repair Shampoo 488ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$79.20 -
Log in/sign up to use Wishlists!Alterna Caviar Smoothing Anti-Frizz Blowout Butter 150ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$44.00 -
Log in/sign up to use Wishlists!Alterna Caviar Smoothing Anti-Frizz Shampoo 488ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$52.00 -
Log in/sign up to use Wishlists!Alterna My Hair. My Canvas. Soaring High Volumizing Blowout Mist 5.0oz
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$35.20 -
Log in/sign up to use Wishlists!Alterna My Hair My Canvas Cool Hydrations Nourishing Masque 198ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$49.00 -
Log in/sign up to use Wishlists!Alterna My Hair My Canvas Meltaway No-Rinse Micellar Cleanser 101ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$35.20 -
Log in/sign up to use Wishlists!Alterna My Hair. My Canvas. More to Love Bodifying Shampoo 8.5oz
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$49.00 -
Log in/sign up to use Wishlists!Alterna My Hair My Canvas Jelly Fix Repair Booster
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$44.00 -
Log in/sign up to use Wishlists!Alterna Caviar Renewing Scalp Care Hemp Leave On Treatment 2.5 oz
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$49.50 -
Log in/sign up to use Wishlists!Alterna My Hair. My Canvas. Me Time Everyday Conditioner 8.5oz
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$49.00 -
Log in/sign up to use Wishlists!Alterna Caviar Smoothing Anti-Frizz Shampoo and Conditioner Duo 2 x 250ml
Save 25%
Save 25% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$110.00A$82.50 -
Log in/sign up to use Wishlists!Alterna CAVIAR Anti-Ageing Restructuring Bond Repair Shampoo 250ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$54.00 -
Log in/sign up to use Wishlists!Alterna My Hair. My Canvas. Me Time Everyday Shampoo 8.5oz
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$49.00 -
Log in/sign up to use Wishlists!Alterna Caviar Anti-Aging Restructuring Bond Repair Masque 5.7 oz
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$66.00 -
Log in/sign up to use Wishlists!Alterna My Hair. My Canvas. More to Love Bodifying Conditioner 8.5oz
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$49.00 -
Log in/sign up to use Wishlists!Alterna CAVIAR Anti-Ageing Clinical Densifying Foam Conditioner 240g
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$55.00 -
Log in/sign up to use Wishlists!Alterna CAVIAR Anti-Ageing Restructuring Bond Repair Conditioner 250ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$54.00 -
Log in/sign up to use Wishlists!Alterna Caviar Smoothing Anti-Frizz Nourishing Oil 50ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$49.50 -
Log in/sign up to use Wishlists!Alterna Caviar Renewing Scalp Care Peppermint Leave On Treatment 2.5 oz
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$49.50 -
Log in/sign up to use Wishlists!Alterna My Hair. My Canvas. Any Way Texture Spray 5.0oz
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$39.00 -
Log in/sign up to use Wishlists!Alterna Caviar Restructuring Bond Repair 3-in-1 Sealing Serum 50ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$49.50 -
Log in/sign up to use Wishlists!Alterna Caviar Smoothing Anti-Frizz Dry Oil Mist 147ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$55.00 -
Log in/sign up to use Wishlists!Alterna My Hair My Canvas New Beginnings Gift Set (Worth $58.00)
Free Shipping
Free express shipping when you spend $65 or get free standard shipping when you spend $30 or more sitewide. Automatically applied at checkout.SHOP THE OFFERA$44.00 -
Log in/sign up to use Wishlists!Alterna Caviar Smoothing Anti-Frizz Conditioner 250ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$55.00 -
Log in/sign up to use Wishlists!Alterna Caviar Restructuring Bond Repair Leave-In Heat Protection Spray 125ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$49.50 -
Log in/sign up to use Wishlists!Alterna Caviar Infinite Color Hold Shampoo 250ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$54.00 -
Log in/sign up to use Wishlists!Alterna Caviar Smoothing Anti-Frizz Shampoo 250ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$55.00 -
Log in/sign up to use Wishlists!Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 6.7oz
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$44.00 -
Log in/sign up to use Wishlists!Alterna Caviar Multiplying Volume Styling Mist 147ml
Save 15% code NEW15 OR Save 20% on App
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only. Code applies to full price items only. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.SHOP THE OFFERAPP Offer: Save 20% on selected items when you shop through app! No code required through app. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
A$44.00 -
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