Alterna are a haircare brand that merges high-quality, professional formulations with a gentle approach, eschewing harsh ingredients. Alterna is all about effective, results-driven products that work wonders for all hair types and provide a luxury experience. Discover Alterna shampoos, conditioners, treatments and more with RY.
Shop the bestsellers: Bamboo range | Caviar Infinite Colour Conditioner | Smooth Kendi Pure Treatment Oil
items in your bag)