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L'Oreal Professionnel

21 results

Perhaps one of the world’s longest-running haircare and colour brands, L’Oreal Professionnel have been a major player in the industry since 1909. With over a hundred years worth of experience, the team at L’Oreal Professionnel have always been at the forefront of innovation, creating products and trends which then catapult to popularity. Often ushering in the season’s hottest styles, they are featured in fashion spreads and runway shows, on red carpets and on TV and movie screens. No other name has more weight to it in the haircare world than L’Oreal. 


Beloved by hairdressers and stylists around the globe, this company no longer has a ‘cult’ following--they are simply the go-to brand when it comes to affordable yet high quality haircare solutions. Whether you’re a customer attempting to maintain your in-salon look from home, or you’re a professional yourself seeking premium products for clients, L’Oreal will always be a name thrown into the mix. With the belief that hair is the fashion accessory of today, worn to reflect the personality of the individual, L’Oreal Professionnel know that your crowning glory must be taken care of.

Founded using the latest technology, L’Oreal Professionnel products are the key to maintaining hair health while still expressing yourself, whether that be through colour or style. The first avenue L’Oreal Professionnel went down when starting up was colour--in fact, L’Oreal are often credited as the company that helped market hair colour to the masses. They’re also responsible for creating the first single-process hair colour, which was accomplished in 1929.

Now, over 100 years on, L’Oreal Professionnel feature a variety of ranges, suited to every hair type and concern. Perhaps the most beloved is the Serie Expert line, designed to help clients maintain their salon results in between visits. Professionals adore this range, as it is affordable for all clients, and really works to upkeep both colour and hair health. Many salons around the world recommend the L’Oreal Professionnel Serie Expert products to their customers. By acting on a molecular level, Serie Expert products are able to strengthen and protect the three key zones found within each strand of hair. By following a Serie Expert program, you’re sure to have stunning, healthy hair, even when it’s been a little too long between salon visits! The long-lasting results of these products are unbelievable.

Along with the Serie Expert range, L’Oreal have also made waves with the launch of their Steampod Hair Treatment and Straightening System. The Steampod device, now reinvented for even better results, is an at-home straightening and treatment device that delivers results that last far longer than your typical iron. The professional quality of this device ensures that your hair will remain healthy and luscious-looking, without incurring any damage--in fact, this product actually works to repair that damage, while smoothing hair and reducing frizz. This re-release of the Steampod also gives users the ability to create stunning curls and waves, meaning you’ll be able to step out in style rocking whichever look you please. The ease of use behind this product is unparalleled, and has had customers talking since its release.

If you’ve never used L’Oreal Professionnel, it’s about time you did! Jump on the bandwagon and experience the difference that sets the world’s favourite haircare brand apart from the rest. Shop L’Oreal Professionnel today with RY, your authorised stockist. We offer free Australia-wide delivery on all orders over $99, plus select Afterpay at checkout to buy now and pay later!


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