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label.m is an award-winning haircare brand that was created in 2005 by fashion-forward stylists Toni Mascolo and Sacha Mascolo-Tarbuck. The company has a unique vision and hopes to foster and nurture London’s Brit-Cool aesthetic that is prevalent in the city's fashion and music industries.

Individuality is at the forefront of label.m’s aims and the brand encompasses a wide range of products that target different hair types and create red carpet looks. For example, label.m’s Anti-Frizz range is the newest addition to the hair brand, and culminates a range of natural ingredients, such as Green Mandarin Extract and Baobab Seed Extract, to tame your frizz. The range includes a variety of products, from shampoos to finishing products, to ensure that your frizz never gets out of hand again.

label.m sources its therapeutic hair formulas from natural ingredients and essential oils and combines this with innovative technologies to reap ground-breaking results. Some technologies include the Tri-Molecular Complex, which takes a holistic approach to the hair by replenishing both inside and out, and Enviroshield, which optimises shine and protects your hair against side-effects of heat – perfect for Australian hair given the year-round sunny weather!

Browse label.m products today at RY, and witness their high performance and flawless results first hand.

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