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Redken began in 1960, when famed actress Paula Kent took it on herself to develop a haircare range that would protect, hydrate and revitalise her damaged tresses. Using just $3000 to begin what would eventually become a multi-million dollar company, Kent teamed up with her hairdresser Jheri Redding. Hence, the name Redken was selected as an amalgamation of their two surnames. Featuring just three products, the original Redken range hit the market to rave reviews and developed a wide customer base almost instantly.
Nowadays, Redken hair products are revered in the haircare industry, and are considered some of the most innovative and effective solutions around. You’ll find Redken in some of the most prestigious salons around the world, as well as in homes practically everywhere. No longer just a brand for professionals, Redken is beloved by customers from over 50 countries who want to achieve salon-quality locks at home.
Kent and Redding built Redken on three key principles: protein technology, pH optimisation and professional-grade formulas. As protein makes up most of the hair’s composition, the duo saw the importance of re-instilling damaged locks with this to increase strength and manageability. All Redken products began with a pH of 4.5-5.5, which was found to be the most effective for complementing the natural state of the hair, scalp and skin. Finally, the founders of Redken knew that their formulas had to be professional quality, allowing hairdressers and stylists to use them on their clients with excellent results. These three philosophies remain true of the Redken brand even to this day, and are exhibited through all of their unique, cutting-edge products.
As the foremost authority in high-fashion haircare, Redken are a staple on the runway and on the cover of magazines, just to name a few. One of the most popular ranges, both for professional use in fashion shows, and at-home use for those with damaged hair, is the Redken Anti-Snap range. The Redken Extreme Anti-Snap Treatment is an intensive formula ideal for providing the hair with protection, especially against heated tools and over-brushing. It helps to curb breakage, split ends and more for stunning hair like you’ve never experienced before.
Another favourite in the Redken range is All Soft, a line of smoothing and softening products that also reinfuse shine into the hair. The Redken All Soft Shampoo has been met with rave reviews from professionals, bloggers and everyday beauty lovers alike, due to its use of unique technologies and hair-perfecting natural oils such as avocado and olive oils.
There’s a product in the Redken range for everyone, especially now that their product lines extend to mens haircare, in addition to targeted treatments for frizz, curl management, breakage and more. Explore the Redken range and discover new favourites today with RY, your official stockist. We offer free Australia-wide shipping on all orders over $99, plus you can shop now and pay later with Afterpay.
Redken Extreme Anti-Snap Treatment (240ml)
Redken Styling - Outshine 100ml
Redken Frizz Dismiss Sulfate-Free Shampoo 10.01oz
Redken Styling - Rough Paste 75ml
Redken High Rise Volume Lifting Shampoo 300ml
Redken Men's Outplay Texture Putty 100ml
Redken Blonde Idol Shampoo 300ml
Redken High Rise Volume Lifting Conditioner 250ml
Redken All Soft Heavy Cream 250ml
Redken Frizz Dismiss Mask 250ml
Redken Frizz Dismiss Smooth Force Lotion Spray 150ml
Redken Styling - Iron Shape 11 250ml
Redken Powder Grip 03 7g
Redken Curvaceous High Foam Shampoo 300ml
Redken Cerafill Retaliate Stemoxydine Treatment 90ml
Redken Beach Envy Volume Texturizing Shampoo 300ml
Redken Curvaceous CCC Spray 5oz
Redken Curvaceous Full Swirl Cream Serum 150ml
Redken All Soft Argan-6 Oil (90ml)
Redken Curvaceous Conditioner 250ml
Redken Extreme Length Sealer Split End Treatment 50ml
Redken Extreme Cat Treatment (150ml)
Redken Curvaceous Curl Refiner 8.5oz
Redken Frizz Dismiss Conditioner 250ml
Redken Diamond Oil Glow Dry Shampoo 300ml
Redken Styling - Rewind 150ml
Redken for Men Finish Up Daily Weightless Conditioner 10.1oz
Redken Style 08 Aerate 91g
Redken High Rise Volume Duo Volumizer 150ml
Redken Beach Envy Volume Texturizing Conditioner 250ml
Redken Triple Take 32 Extreme High-Hold Hairspray 200ml
Redken Stay High 18 Gel to Mousse 150ml
Redken Men's Stand Tough Extreme Gel 150ml
Redken Shine Flash 02 Glistening Mist 150ml
Redken Frizz Dismiss Instant Deflate Smoothing Serum 4.2oz
Redken Diamond Oil Glow Dry Conditioner 250ml
Redken Pillow Proof Blow Dry Express Primer 170ml
Redken for Men Clean Brew Extra Cleansing Shampoo 250ml
Redken Extreme Length Primer Rinse Off Treatment 150ml
Redken One United Multi-Benefit Treatment 150ml
Redken Wind Blown (250ml)
Redken For Men Go Clean Shampoo 300ml
Redken Wax Blast 10
Redken for Men Grip Tight Holding Gel 5oz
Redken Beach Envy Volume Wave Aid 125ml
Redken Men's Work Hard Molding Paste 100ml
Redken For Men Mint Clean Invigorating Shampoo 300ml
Redken No Blow Dry Just Right Cream for Medium Hair 150ml
Redken Blonde Idol Custom-Tone Gold Conditioner 196ml
Redken Cerafill Retaliate Shampoo 290ml
Redken Color Extend Conditioner 250ml
Redken Blonde Idol BBB Spray 5oz
Redken Styling - Shape Factor 22 Sculpting Cream-Paste 50ml
REDKEN FORCEFUL 23 (400ml)
Redken Fashion Waves Sea Salt Spray 250ml
Redken Styling - Align 150ml
Redken Scalp Relief Dandruff Control Shampoo 300ml
Redken Color Extend Magnetics Shampoo 10.1oz
Redken Cerafill Dense FX 125ml
Redken for Men Clean Spice 2-in-1 Shampoo and Conditioner 300ml
Redken Cerafill Retaliate Conditioner 245ml
Redken For Men Get Groomed 150ml
Redken Color Rebel - Rose Revolution 20ml
Redken Color Rebel Hair Makeup - Red Rush 20ml
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