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American Crew Men's Grooming

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In 1994, American Crew founder David Raccuglia started a revolution in men's grooming when he produced the first American Crew Shampoo. He understood there was an important movement on the way in men's grooming. Many neighbourhood barbers disappeared during the '80s and '90s and were replaced with salons catering primarily to women. But times have changed, and men are back... Today American Crew lead the way in the men's grooming business with a passionate commitment to men's grooming. American Crew aim to provide men with a great new experience and show them new ways of incorporating style into their everyday lives.

American Crew recognises the growing number of men that are concerned with their appearance and who want to look their very best. This trend of image-conscious men spans all ages and backgrounds.

American Crew is more than just a lifestyle brand or a salon supplier. It's a landmark in the history of men's grooming. It's the leading salon brand created for men specifically to meet the needs of stylists.

Now there are dozens of product lines aimed specifically toward men, but American Crew started the movement and never forget their job to give men and their stylists the tools they need to create stylish, masculine looks every day. It can be said that American Crew is now the most popular men's salon brand in the world.

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