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Initially founded as a research laboratory, Davines Group came to be in Parma, Italy in 1983. After years of producing formulas for other renowned haircare and cosmetics brands, the family behind the brand decided to branch out and market their own unique product ranges to the world. As a result, Davines haircare was born, a decade after the company first originated.

Now, Davines have established themselves as a leader in the haircare industry, not only in Italy but all over the world. In fact, Davines products are retailed and used by professionals in over 75 countries worldwide. Hairdressers and stylists are dedicated users of this brand, however it’s not strictly for professional use--after your hairdresser has used Davines on your tresses, take home a bottle of your favourite formula and work it into your regular haircare routine for outstanding results.

One of the key philosophies behind the Davines brand is sustainability, and this is reflected by all of their innovative formulations. Never compromising quality, Davines focuses on optimising their craftsmanship whilst minimising any damage caused to the environment. Each product is created using only the best botanical and natural ingredients. Davines also consider simplicity amongst one of their primary philosophy, as they believe simple, timeless beauty is always in style. Once again, this is reflected through the Davines product line, which takes each hair concern and develops a system that will effectively treat it.

Perhaps one of the most beloved products within the Davines range is the NOUNOU Nourishing Repairing Mask, ideal for anyone with over-processed, dry or brittle locks. Simply massage into the hair, leaving in for 10-15 minutes before rinsing out. Tomato extract and other hydrating and soothing ingredients will help your hair to feel softer and healthier than ever.

The Davines OI range has also made waves in the beauty industry, as each product provides the hair with unparalleled shine and softness to rival models and movie starlets. Key ingredient Roucou oil helps to prevent against hair-ageing, in addition to providing your locks with the antioxidants they need to stay healthy and protected against damaging external factors. Whether you opt for the Davines OI Absolute Beautifying Shampoo, the All in One Milk or another favourite within the range, these products are the key to hair like you’ve never experienced before.

Shop Davines haircare today with RY, your official stockist. We offer free Australian shipping on orders over $99, plus select Afterpay at checkout to buy now and pay later.

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