ModelCo
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Australian entrepreneur Shelley Sullivan launched ModelCo in 2002. As a former model agent, women were always asking her why multipurpose quick-fix products simply didn’t exist. Listening to what they wanted, she launched her brand with the innovative Lash Wand Heated Curler which was an instant hit. A year later, ModelCo became world-famous with the launch of Tan Airbrush In A Can. This revolutionary self-tan was the first of its kind in an aerosol spray and the bestselling blue/green formula put an end to streaky legs, uneven coverage and stained hands.
Continually creating game-changing products, ModelCo is driven by creativity. The brand is big on social media and embraces high-profile ambassadors that include Elle Macpherson, Rosie Huntington Whitely and Hailey Baldwin.
ModelCo products are cruelty-free, PETA-certified, vegan and made in Australia. Alongside award-winning self tans, you'll find cutting edge cosmetics, handmade human hair lashes and professional makeup tools. In 2018 the brand collaborated with Karl Lagerfeld to produce a sell-out limited edition colour collection and in 2020 they redesigned their iconic pink packaging whilst introducing the 'Tested on Role Models Not Animals' campaign.
Shelley Sullivan is a self-confessed beauty futurist and ModelCo continues to release wow factor products with an artistic edge that are luxurious, solution-based and look ever so modern on the bathroom shelf.
RY is proud to be an official Australian stockist of ModelCo.
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ModelCo Fibrelash Mascara 10ml
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$45.00 -
ModelCo More Brows - Medium-Dark 3.5ml
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Save 25% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$26.00A$19.50 -
ModelCo Tattoo Brows - Medium-Dark 1.5ml
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Save 25% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$24.00A$18.00 -
Hailey Baldwin for ModelCo Perfect Pout Semi-Matte Lipstick 3.5g (Various Shades)
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$28.00 -
ModelCo Tattoo Brows - Light-Medium 1.5ml
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$24.00 -
ModelCo Shimmer Bronzer 8g
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$45.00 -
ModelCo Luminosity Shimmer Whip 25ml
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$35.00 -
ModelCo Glow Highlighter Stick - Spotlight 4.5g
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$20.00 -
ModelCo Lip Lacquer - Fire Red 3g
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$24.00 -
ModelCo Blush 2-in-1 Duo 10g
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$25.00 -
ModelCo Jelly Tan 170ml
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$25.00 -
ModelCo Flawless Blender Sponge
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$15.00 -
ModelCo Ultra Eyeshadow Palette
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$45.00 -
ModelCo Lashxtend Mascara 7ml
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$28.00 -
ModelCo Face Base Skin Primer 30ml
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$32.00 -
ModelCo More Brows - Light-Medium 3.5ml
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$26.00 -
ModelCo Blend Buffing Mitt
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ModelCo Illusion Lip Liner 0.22g
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ModelCo Instant Brows - Light-Medium 0.3g
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Hailey Baldwin for ModelCo The Filter Contour and Glow Cream 20g
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Save 25% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$49.01A$36.76 -
ModelCo Tan Water For Face & Body 200ml
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$25.00 -
ModelCo Glow Highlighter Stick - Champagne 4.5g
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$20.00 -
ModelCo One Night Tan 180g
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$25.00 -
ModelCo Lip Plumper Hydra Lip Therapy
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$25.00 -
Hailey Baldwin for ModelCo On-The-Glow Cream Highlighter 4.5g (Various Shades)
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Save 25% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERfrom A$33.75 -
Hailey Baldwin for ModelCo Super Lips Long-Lasting Lip Lacquer 3ml (Various Shades)
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New customers save 18% on selected products. Enter code NEW18 to get 18% off at checkout.SHOP NOWA$25.00