ModelCo
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Australian entrepreneur Shelley Sullivan launched ModelCo in 2002. As a former model agent, women were always asking her why multipurpose quick-fix products simply didn’t exist. Listening to what they wanted, she launched her brand with the innovative Lash Wand Heated Curler which was an instant hit. A year later, ModelCo became world-famous with the launch of Tan Airbrush In A Can. This revolutionary self-tan was the first of its kind in an aerosol spray and the bestselling blue/green formula put an end to streaky legs, uneven coverage and stained hands.
Continually creating game-changing products, ModelCo is driven by creativity. The brand is big on social media and embraces high-profile ambassadors that include Elle Macpherson, Rosie Huntington Whitely and Hailey Baldwin.
ModelCo products are cruelty-free, PETA-certified, vegan and made in Australia. Alongside award-winning self tans, you'll find cutting edge cosmetics, handmade human hair lashes and professional makeup tools. In 2018 the brand collaborated with Karl Lagerfeld to produce a sell-out limited edition colour collection and in 2020 they redesigned their iconic pink packaging whilst introducing the 'Tested on Role Models Not Animals' campaign.
Shelley Sullivan is a self-confessed beauty futurist and ModelCo continues to release wow factor products with an artistic edge that are luxurious, solution-based and look ever so modern on the bathroom shelf.
RY is proud to be an official Australian stockist of ModelCo.
Products
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ModelCo Tan Water For Face & Body 200ml
Save 15% code NEW15 OR Save 18% on APP*
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFERAPP Offer: Save 18% on selected products when you shop through the APP ONLY.**
*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$25.00 -
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ModelCo Ultra Eyeshadow Palette
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Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFERAPP Offer: Save 18% on selected products when you shop through the APP ONLY.**
*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$45.00 -
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ModelCo Instant Brows - Light-Medium 0.3g
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ModelCo Jelly Tan 170ml
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*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$25.00 -
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ModelCo Luminosity Shimmer Whip 25ml
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Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFERAPP Offer: Save 18% on selected products when you shop through the APP ONLY.**
*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$35.00 -
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ModelCo Flawless Blender Sponge
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*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$15.00 -
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ModelCo Self-Tan Back Applicator
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Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFERAPP Offer: Save 18% on selected products when you shop through the APP ONLY.**
*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$14.00 -
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ModelCo Instant Brows - Medium-Dark 0.3g
Save 15% code NEW15 OR Save 18% on APP*
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFERAPP Offer: Save 18% on selected products when you shop through the APP ONLY.**
*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$22.00 -
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ModelCo Shimmer Bronzer 8g
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ModelCo Glow Highlighter Stick - Champagne 4.5g
Save 15% code NEW15 OR Save 18% on APP*
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFERAPP Offer: Save 18% on selected products when you shop through the APP ONLY.**
*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$20.00 -
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ModelCo Self Tanning Glove
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**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$8.00 -
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ModelCo Tattoo Brows - Light-Medium 1.5ml
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ModelCo Blend Buffing Mitt
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*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$12.00 -
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ModelCo More Brows - Medium-Dark 3.5ml
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Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFERAPP Offer: Save 18% on selected products when you shop through the APP ONLY.**
*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$26.00 -
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ModelCo More Brows - Light-Medium 3.5ml
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ModelCo Illusion Lip Liner 0.22g
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ModelCo Lip Lacquer - Fire Red 3g
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ModelCo Tattoo Brows - Medium-Dark 1.5ml
Save 15% code NEW15 OR Save 18% on APP*
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFERAPP Offer: Save 18% on selected products when you shop through the APP ONLY.**
*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$24.00 -
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ModelCo One Night Tan 180g
Save 15% code NEW15 OR Save 18% on APP*
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFERAPP Offer: Save 18% on selected products when you shop through the APP ONLY.**
*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$25.00 -
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ModelCo Glow Highlighter Stick - Spotlight 4.5g
Save 15% code NEW15 OR Save 18% on APP*
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFERAPP Offer: Save 18% on selected products when you shop through the APP ONLY.**
*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
**Discount automatically applies to selected full price items when you shop on the APP ONLY. No code required. Discount off RRP. Offer excludes The Ordinary and GHD.Not in conjunction with any other offer.
A$20.00 -
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Hailey Baldwin for ModelCo On-The-Glow Cream Highlighter 4.5g (Various Shades)
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Save 15% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$45.00A$38.25 -
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Hailey Baldwin for ModelCo Perfect Pout Semi-Matte Lipstick 3.5g (Various Shades)
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Save 15% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$28.00A$23.80 -
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Hailey Baldwin for ModelCo Super Lips Long-Lasting Lip Lacquer 3ml (Various Shades)
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Save 15% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$25.00A$21.25