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The Ordinary Granactive Retinoid 2% Emulsion



This formulation combines two forms of next-generation retinoid actives in a combined concentration of 2% by weight:

These two actives are:

a) Solubilized Hydroxypinacolone Retinoate is a highly-advanced form of retinoid which is in fact a non-prescription ester of all-trans direct retinoic acid that offers a multi-fold better effect against signs of ageing than retinol retinyl palmitate and nearly all other forms of non-prescription retinoid;

b) a sustained-delivery form of pure retinol in a protective capsule system which supports both the delivery and the effect of Solubilized Hydroxypinacolone Retinoate.

Both forms of retinoid used avoid the irritation associated with retinoid (including retinol) use while delivering better visible results against signs of ageing.


This product uses next-generation retinoid active technologies which have been shown to achieve better reduction in signs of ageing than retinol without irritation. These technologies cannot be compared directly with retinol itself in terms of concentration because they include a different retinoid molecule in a similar way that Retinol cannot be compared with Retinoic Acid in terms of concentration. If you have interest in a retinol product please refer to our Retinol 1% formula which contains 1% pure retinol and costs less since many retinol technologies cost less than their next-generation counterparts like Hydroxypinacolone Retinoate. Advanced Retinoid 2% achieves better visible anti-ageing results than Retinol 1% with less irritation but Retinol 1% is suitable if you are looking specifically for a pure Retinol formula.

Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne. Acne-prone skin may experience a temporary increase in acne during the first few weeks of using any form of retinoid including those used in this formulation.


  • Apply a few drops to face in the PM as part of your skincare regimen. Do not use with other retinoid treatments. Use sun protection in the AM.


  • Aqua (Water) Glycerin Ethyl Linoleate Propanediol Caprylic/Capric Triglyceride Cetearyl Isononanoate Bisabolol Hydroxypinacolone Retinoate Retinol Tasmannia Lanceolata Fruit/Leaf Extract Dimethyl Isosorbide Inulin Lauryl Carbamate Glyceryl Stearate Ceteareth-12 Ceteareth-20 Cetearyl Alcohol Carrageenan Xanthan Gum Acacia Senegal Gum Cetyl Palmitate Sucrose Laurate Polysorbate 20 Behentrimonium Chloride Potassium Citrate Trisodium Ethylenediamine Disuccinate Disodium EDTA Dehydroacetic Acid Benzoic Acid Ethylhexylglycerin Phenoxyethanol Chlorphenesin
  • pH 5.00-6.00 alcohol-free oil-free silicone-free nut-free vegan gluten-free soy-free cruelty-free

What you get:

  • 1 x Retinoid 2% 30ml

Product Details

  • The Ordinary
  • Apply a few drops to face in the evening as part of your skincare regimen. Do not use with other retinoid treatments. Use sun protection during the day.

  • Aqua (Water), Ethyl Linoleate, Propanediol, Glycerin, Cetearyl Isononanoate, Bisabolol, Retinol, Hydroxypinacolone Retinoate, Tasmannia Lanceolata Fruit/Leaf Extract, Dimethyl Isosorbide, Inulin Lauryl Carbamate, Glyceryl Stearate, Ceteareth-12, Ceteareth-20, Cetearyl Alcohol, Carrageenan, Acacia Senegal Gum, Caprylic/Capric Triglyceride, Cetyl Palmitate, Sucrose Laurate, Polysorbate 20, Behentrimonium Chloride, Disodium EDTA, Dehydroacetic Acid, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin.

  • 30ml

Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.




(3 Reviews)

  • 5    1
  • 4    2
  • 3    0
  • 2    0
  • 1    0
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Great product


I have pretty sensitive skin and have tried to use Retin-A in the past but it was too much even once per week. This I can use three times a week no problem (could probably use more but I haven't tried) as it's so gentle. I wake up in the morning with brighter, clearer skin. Love it

Fri Sep 08 21:56:33 BST 2017 by Steph

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great value product


This product was very affordable, and after just 1 week of usages, my skin is noticeable softer, with the fine lines around my eyes being smoother. My skin is usually very sensitive, and new products are often irritating and cause me to break out. However I have not yet experienced that with this product, and will definitely be repurchasing it when I have finished it.

Tue Aug 22 04:48:00 BST 2017 by margaux

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Amazing Brand and Product


I've used a lot of this skincare range and love it. Such a great brand and incredible value! This product is a bit harsher on your skin so best to use once a week then 2-3 times a week once your skin is used to it

Tue Aug 01 05:27:00 BST 2017 by Mel

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How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: Sold out

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.



3 Reviews

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The Ordinary Granactive Retinoid 2% Emulsion

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The Ordinary Granactive Retinoid 2% Emulsion