Writer and expert /
Katy Perry – We love her for her quirky fashion sense, for the fact she’s a great role model for empowered females and of course for her music. So it’s exciting news to see that the inimitable Katy Perry is the new face of ghd iconic.
Katy says of being the new face for ghd
“I’m so excited to be working with ghd, especially using their tools on my ‘California Dreams’ tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that.”
Katy and ghd announced their collaboration in March leaving us all in anticipation to see the advertising campaign. And the campaign certainly doesn’t disappoint – legendary photographer David LaChappelle, who is known for his innovative and iconic images of the rich and famous, shot the images. ghd’s new ad campaign features Katy sporting three different hair looks from different eras to promote three styles of limited edition ghd straighteners.
The Boho Chic Limited Edition straighteners photo features Katy with 70s inspired hair, think bohemian loose waves and the natural ‘neo-hippy’ look. The Glamour Limited Edition straighteners pic sees Katy as a sultry 50s screen siren with glamorous soft waves. And finally the New Wave Limited Edition straighteners snap shows Katy in full 80s glam mode looking sexy and sassy by the pool with big, bouncy curls – in other words ‘big’ hair!
Paul Stoneham, CEO of GHD says of the collaboration with Katy:
“Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is seen as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd.”
Each Limited Edition GHD Set Includes:
• ghd Gold Classic styler
• Protective Plate guard
• Two ghd sectioning clips
• A get-the-look book
Each Limited Edition package also comes with a Heat resistant styler bag with a design inspired by Boho Chic, Glamour or New Wave depending on which type of straighteners you buy.
And all products feature:
• Ceramic heaters and contoured plates
• Rounded barrel
• Sleep mode
• Universal voltage
ghd’s reputation for the being the best is well earned. There are literally millions of devotees of this brand because, let’s face it, ghds really get the job done when it comes to creating the hairstyles you want.
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