Why should I use Vitamin C?
Vitamin C is having quite a beauty moment, but you can’t be blamed for wondering why the world’s go-to cold and flu remedy has become such a skincare must-have.
Firstly it has to do with collagen. The protein on everyone’s lips and in (everyone’s drink bottles) right now would be nothing without Vitamin C. Vitamin C is collagen’s best buddy, helping to build the skin’s collagen matrix to maintain skin integrity, meaning a noticeable improvement in skin tone and radiance!
Vitamin C is also the active ingredient to look for to help with any battles with pigmentation, whether it is sunspots, uneven tone or stubborn pigmentation issues such as melasma – it’s literally a multi-tasking must-have.
How do I pick a Vitamin C product?
With so many Vitamin C products on the market, at wildly different price points it can be really hard to know which products to choose.
There are two key words to look for when choosing a Vitamin C product– form and concentration.
There are many forms of Vitamin C which can be found in skincare, but only Vitamin C as L-ascorbic acid, in a concentration of at least 20% has clinically proven results. Look on the label to see the form and the concentration specified, if it doesn’t have it on the label, you have no way of knowing what you are buying.
We love the asap super C serum because it uses a unique combination of three of the most powerful antioxidants, Vitamin C (as L-ascorbic acid), Pycnogenol and Idebenone. Why? Well in nature, antioxidants like Vitamin C don’t work alone. This hardworking trio works to further protect the collagen matrix, reduce the appearance of pigmentation, fine lines and to brighten the skin. Sounds like your ultimate skincare wish list, right?!
It's easy to think that fancy packaging is just a marketing ploy, but with Vitamin C products, the correct packaging is vital! L-ascorbic acid is degraded easily by both air and sunlight so look for packaging that is both airtight and dark.
When should I use Vitamin C?
So how do you incorporate Vitamin C into your skincare regimen? Use in the morning, on freshly cleaned skin, before moisturiser and sunscreen.