Writer and expert /
Every year, we wait in anticipation for the Pantone Colour of the Year announcement. From the gorgeous Marsala in 2015 to last year’s Greenery, there have certainly been some unique choices, many of which have easily translated into the beauty-sphere.
This year, the Pantone Colour of the Year is (drumroll, please….) ‘Ultra Violet‘! A gorgeous, blue-toned grape purple, this shade is truly the violet you’d imagine as the final colour of the rainbow…or the colour of the eggplant emoji. Take your pick.
If you’re like us, and take the Pantone Colour of the Year to heart in your daily life, you’ll be scrambling to kit out your beauty collection with Ultra Violet hues. Instead of frantically Googling and rummaging through your makeup bag, keep on reading to find out our top Ultra Violet makeup picks. 2018 has never looked graper…oops, greater!
We predict that one of the more mainstream ways to wear Ultra Violet in 2018 will be through eyeshadow. Purple shadows look stunning on a whole array of skin tones and eye colours, but in particular, complement brown eyes. Plan out your Pantone Colour of the Year-inspired eye look by getting your hands on some shadows in the perfect hue.
The Illamasqua Powder Eyeshadow in Inception hits the Ultra Violet nail on the head, and would make a stunning focal shade for practically any eye look. The Illamasqua formulas are absolutely to-die for, applying creamily to the eyes and blending with ease.
Although 2018 may well be your year of decluttering, set that aside and pick up a cute new palette…they’re good value, alright!? The Pixi Mesmerising Mineral Palette in Amethyst Aura is perfect if you want to wear Ultra Violet all-year round, in a number of versatile ways. The darkest two shades are definitely closest to the actual Pantone Colour of the Year, however use the lighter hues to your advantage, as transition shades or inner-corner highlights.
You’ve got so many options with these stunning shades. Jump aboard the glossy eye trend, applying all over the lid and buffing out harsh edges. Dab some of the Lanolips 101 Ointment Multipurpose Superbalm over top to create that coveted wet look.
We also think Ultra Violet would stun in a smoky eye, using blacks and darker purples to add some drama. The Maybelline Colour Show Crayon Kohl Eyeliner in Vibrant Violet is the perfect pencil for smudging along the lower lash line to tie everything together.
On the hunt for a subtle way to add Ultra Violet into your beauty rotation? Nail polish is always a fantastic way to let that creativity shine without committing to out-there makeup. Thankfully, OPI have the perfect shade on offer that will give everyone you meet Pantone vibes.
The OPI Nordic Collection Nail Varnish in “Do You Have This Colour in Stockholm?” is a beautiful, true blue-toned purple. You’ll love wearing this eye-catching shade on your nails, and it’ll be the perfect statement against any outfit and makeup look.
Paint all your nails with the shade alone, or spice things up a bit by switching one nail to a complementary colour. We think this would look stunning with one sparkly silver accent nail on each hand.
Feeling a little more bold? Maybe you’re ready to step things up a notch and incorporate Ultra Violet into your lipstick shade! Although purple lippies are few and far between, we just knew that Illamasqua would provide the goods…and they totally did, with the Antimatter Lipstick in Energy. Although this has slightly more of a neutral base, it makes Ultra Violet super wearable on the lips.
Energy would look stunning paired with practically any eye look, but we can totally envision it alongside a glittery silver lid. It would also look gorgeous tied in with a dark, smoky eye. Even one of the above Ultra Violet-inspired looks could be a fantastic choice, creating a monochrome feel.
Of course, if your Ultra Violet obsession is as all-consuming as ours is, you won’t just want to rock it through your makeup. Kit out your entire beauty collection while you’re at it, with accessories in this gorgeous shade. The first collection that springs to mind is from ghd — their gorgeous Nocturne stylers reflect the Pantone Colour of the Year perfectly.
Achieve a professional-grade blow dry from home with the ghd Nocturne Air Professional Hair Dryer. Unparalleled air flow and power is combined with an ergonomic design that’s still easy to use, making it ideal for both stylists and regular beauty lovers.
Our other pick from the range is the ghd Nocturne Platinum Styler Gift Set, which boasts the brand’s fan-fave styler. Straighten or wave your locks with this simple tool, that’ll look stunning on your bathroom countertop.
Pair your newly-perfected locks with some Ultra Violet inspired makeup. Whether you decide to play up the eyes, go for drama on the lips or simply add a little flair with your nail colour, this stunning hue will liven up any look.
How do you plan on wearing Ultra Violet in 2018? Let us know over on Facebook or Twitter!
I'm a journalism grad and avid makeup fan with an unhealthy addiction to buying nude lipsticks, no matter how similar they all may seem. I love chatting to anyone who will listen about my new favourite products, skincare dos and don'ts and practically any other beauty-related topic under the sun. That doesn't mean I'm frivolous with my recommendations, though--you can count on me to give you the nitty gritty on all your wishlist products. In my spare time, you'll find me binge-watching old episodes of Gilmore Girls or at brunch with a large iced coffee in my hand.
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