Behind the Brand – Davines

Davines is one of the most popular hair care brands in Australia. Renowned for it’s high quality products, quirky names and eco-friendly packaging; I bet there is still a lot you don’t know about Davines. If you know and love Davines, keep reading for some little trivia you may not know, and if you’re looking to make the switch to high quality, natural hair care than read on to learn why you should make the switch to Davines.

Davines – Behind the Brand

Founded in Parma, Italy in 1983 the Davines group started as a research laboratory, producing high quality hair care products for companies around the globe. After a decade of gaining knowledge and understanding of the haircare world, Davines created their own range, at the time exclusive to hair care salons around the globe. In 1996 Davines also founded their own skincare range Comfort Zone for premium spas (coming soon to RY).

Davines focus was to create high quality products that offered real results and still express the Davines distinct style and spirit. The Italian culture is present throughout all craftmanship of these fine products, they incorporate elements of simplicity, harmony and beauty. The products stay on trend with today’s fashion, but will go down in history as timeless classics because of their appeal.

What Makes Davines Different?

The beauty industry is tougher than ever and if you’re products aren’t high quality they’re not going to make it in this cut throat industry. But quality means more to Davines. Quality to Davines means having the best products,  but with complete respect and attention to the environment. This means only high grade, natural ingredients make the cut in Davines products, backed by scientific research to ensure health and safety for all customers. Great for those of you with sensitive scalps – Davines products are irritant free.

Davines products do not conform to mainstream, rather they dare to be different with concepts and products that original, authentic and emotionally connect with people. The perfect balance of substance and style, nature and science, people and spirit, Davines now sells in over 75 countries by passionate hair enthusiasts.

Davines are aware that their products promote beauty, but they want to promote beauty as people not just taking care of themselves but the environment they live in and the things they love.

Sustainable Beauty

Sustainability deals with the responsibility we owe to ourselves, the people around us and the world itself. Davines are environmentally conscious and try to create sustainable beauty on a variety of levels.

Firstly, in regard to their commitment of minimising their impact on the environment, not compromising the quality or quantity of natural resources today or tomorrow.

Also in regard to the effectiveness of Davines products and the safety of those who use Davines, thanks to the privileged use of natural ingredients, enhanced with cutting-edge cosmetic technologies and an artisanal spirit.

Davines also believe in sustainability in regard to “freedom of creation”. Our decisions are led more by intuition than calculation. Their pioneering spirit guides to explore ideas beyond trends. At Davines, every idea is born free and then developed with authenticity, in harmony with their values.


Top Davines Products

1. Ol Absolute Beautifying Shampoo 1L $99

Davines Ol Absolute Beautifying Shampoo

Gives hair extraordinary softness, shine and body: This is the ideal hair treatment!

2. OI Absolute Beautifying All in One Milk Treatment 135ml $37.95


This little multi-tasking treatment has so many benefits including: adds shine, adds softness and silkiness, has an excellent detangling power, facilitates combing of dry and wet hair, controls frizz, has an exceptional conditioning effect, gives body without weighing hair down, moisturises hair, facilitates blow drying, heat protection and provides a longer-lasting hairstyle.

3. MELU Mellow Anti-Breakage Lustrous Shampoo 1L $99

Davines Melu Shampoo 1L

Ideal for the cleansing of long or damaged hair. It is particularly indicated for long hair with a tendency to break, thanks to its active ingredients which respect the structure of long hair and strengthen it.


Have you tried Davines before?

Shop the whole range here.

Maybe it’s time to give back to your environment and try sustainable beauty…

Renee Volck

Renee Volck

Writer and expert