Writer and expert /
What do Ancient Egyptian goddesses, naturopathic beauty practices and gorgeous, high quality makeup have in common? Well, they’re all driving factors behind blossoming beauty brand, Eye of Horus Cosmetics.
Founded and based in Byron Bay, their unique makeup offerings have catapulted to fame in recent years, amongst bloggers, professionals and regular customers alike.
We’re lusting over practically every product in the Eye of Horus range, from their ultra-metallic liquid eyeliners to their pigmented lipsticks, award-winning mascara and more. We think you should be too, which is why Eye of Horus Cosmetics have nabbed the lucky position of RY Brand of the Month for May.
Keep on reading to discover all the ‘need to knows’ about Eye of Horus.
Inspired by the magical properties makeup was thought to have in Ancient Egyptian culture, Eye of Horus Cosmetics have designed a product range intended to empower its wearers and ‘awaken the goddess within’. Made evident by their name, Eye of Horus Cosmetics’ biggest range is for the eyes, and includes brow products, eyeshadow, eyeliner and mascara. These are considered beauty essentials by makeup lovers the world over, including celebrity MUAs and influential bloggers.
Eye of Horus have made waves for their holistic approach to beauty, influenced by co-founder Holly Spierings’ background in holistic medicine and naturopathy. The brand also features a whole range of vegan-friendly products, and is resolutely cruelty-free, making them an ideal choice for all the ethically conscious babes out there.
Here’s a rundown of the all-time favourite, bestselling products in the Eye of Horus range.
Eye of Horus Cosmetics are all about defining the brows to your unique style, and so, create products that are incredibly versatile. Whether you love a structured, defined ‘Instagram brow’ or prefer something laid-back and fluffy, you’ll be able to use EOH products to help you along your way.
Their brow bestseller is the coveted Eye of Horus Brow Fibre Extend, a soft brow mascara that can be used to enhance or set your look. If you’ve already got full brows, define and tame individual hairs by brushing through and depositing a little colour. Others prefer to use this as a final step in their brow routine, as it’ll add some more depth and keep hairs in place all day.
Whatever your style, this is an essential product to have in your makeup collection.
Create gorgeous eye looks to rival a Nubian queen with the range of eyeshadows on offer from Eye of Horus Cosmetics. With four beloved palettes that boast intense colour payoff, excellent staying power and a compact design, each individual shadow has been Italian baked for quality and results.
If you’re not sure which colour combination to opt for, the brand’s bestseller is definitely the Luminous Isis Eyeshadow Palette. This trio features champagne-toned shades that are perfect for creating ethereal looks. Use the light, nude shade to highlight, and the deeper shimmers all over the lid. You could even take a small fan brush and dot the palest shade over the high points of the face for a radiant glow.
Are you all about that perfect cat eye? The Eye of Horus Liquid Define Eye Liner should be your new go-to tool for a precise, jet-black winged liner look that stays all day. Featuring an easy-to-use pen nib tip, this product delivers ultimate pigment that won’t smudge or smear after hours of wear.
How you use it is up to you — the pen tip makes the application process super versatile! Drag the side of the pen along the lash line to quickly achieve a medium-thickness line, then use the tip itself to sketch out your wing. Both beginners and makeup experts alike will love this product — it’s even a top choice amongst MUAs.
If you prefer a pencil eyeliner, Eye of Horus Cosmetics have you covered with their Goddess Pencil. Available in a whopping 12 shades, this creamy, pigmented pencil glides onto the eyes with ease like you’ve never experienced. Ingredients like beeswax, Moringa Oil and other natural extracts work to make this formula incredibly nourishing, long-lasting and optimally eye safe.
It’s ideal for smudging along the lash lines, but can also be used to create wings, designs and practically any other eye look you can imagine! You could even apply a little to the lid and smudge with a brush for all-over eye colour. The possibilities are absolutely endless, as are the shade variations — we love Charcoal Obsidian for a stunning silvery-black alternative to traditional jet black shades, or Scarab Sapphire to mix things up a bit!
Once your eye look is almost complete, it’s time to go in with your favourite Eye of Horus Cosmetics mascara. They’ve won countless awards for their highly-adored formula, the Eye of Horus Goddess Mascara.
This lengthening, volumising formula blends key organic ingredients including Moringa Oil for a fuss-free application that is ideal for sensitive eyes. It also ensures lashes are nourished and conditioned while you’re wearing it! Available in jet black or a warm, natural brown, simply apply one coat to unlock full, fluttery lashes.
Will you be picking up any Eye of Horus goodies while they’re on show as our RY Brand of the Month? Let us know over on Facebook or Twitter!
I'm a journalism grad and avid makeup fan with an unhealthy addiction to buying nude lipsticks, no matter how similar they all may seem. I love chatting to anyone who will listen about my new favourite products, skincare dos and don'ts and practically any other beauty-related topic under the sun. That doesn't mean I'm frivolous with my recommendations, though--you can count on me to give you the nitty gritty on all your wishlist products. In my spare time, you'll find me binge-watching old episodes of Gilmore Girls or at brunch with a large iced coffee in my hand.
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