Writer and expert /
Illamasqua is a unique, avant-garde makeup brand with a storied history of standing out from the crowd. With bright, bold colours and long-lasting formulas, they’ve quickly become a go-to for creating innovative looks.
To say we’re excited to have Illamasqua on board at RY is a definite understatement (I may have screamed a little). The brand have cultivated quite the reputation amongst Aussie fans, yet their products are still a little elusive to the everyday makeup fan with minimal industry knowledge.
If you’re an Illamasqua newbie asking “Illawho?”, or just want the full rundown on what makes this brand so special, you’re in luck — we’ve rounded up the 5 bestsellers in the range, which is packed full of amazing formulas and shades. These are the tried and tested, stand-out items you desperately need as part of your everyday beauty routine.
Keep reading to find out which Illamasqua products will be non-negotiable additions to your makeup bag.
We all know by now that primer is a must-have for a smooth, even complexion. Different primers suit different skin types, so it’s up to you whether you prefer something mattifying and oil-controlling, a fine line-filler, or perhaps an expert hydrator. The Illamasqua Hydra Veil Primer is the latter, and it’s packed full of soothing and nourishing botanicals that’ll give you an undeniably flawless base for applying other products.
There’s a reason this product enjoys cult status in the beauty world, as one of the best-selling Illamasqua products to date. In addition to moisturising and enriching the skin, the finish you get when all is said and done is phenomenal. We’re talking poreless, even and beautifully radiant. Micro-algae and Vitamins B3 and C are amongst the potent additions to its ingredients list.
Do you covet fresh, flawless skin that looks practically airbrushed? Join the queue, girl. We feel you deep down in our skincare-loving souls. If our moisturisers, primers and cleansers can’t do it, though, foundation is definitely the product up to the task – specifically the Illamasqua Skin Base Foundation.
This product is everything we’ve ever wanted from a foundation. Lightweight yet buildable, it’s the key to achieving a gorgeously natural base with a soft-focus finish. With an array of awards to its name, Skin Base is a go-to for makeup artists, models, celebs and bloggers. As it’s rich with vitamins and minerals, the formula is gentle on the skin, and won’t dry out dehydrated complexions. Seeking a foundation that truly does it all? Well, this is the one for you. Trust us.
One of the newest additions to the Illamasqua range, the Beyond Powder in OMG is an iridescent, radiant highlighter with a multitude of uses. If you’re looking for that goddess-like glow on the cheekbones (or all over your face, if you’re as obsessed with illuminators as we are) then a little sweep of this will be your new go-to.
It’s also the perfect way to glam up a simple, neutral eye look. Wet your brush to intensify the pigment, or pick up the famed Illamasqua Sealing Gel and mix together. No matter what you use the Beyond Powder for, it’s bound to look jaw-droppingly beautiful. Just look at it!
Illamasqua are an incredibly diverse brand, and have gained recognition in the beauty-sphere for this. Within their range, you’ll be able to find ideal everyday favourites, in addition to unique, almost revolutionary products that focus on those who love to create daring or bold looks. The Illamasqua Powder Eye Shadow is one of the few products from this ultra-famous brand that manages to seamlessly do both.
With a huge shade range, these eyeshadows can be used for a neutral, nude look or in a dramatic cut crease. Only your individuality determines where these shadows can take you! Getting down to the nitty-gritty, here’s the lowdown on the formula. They’re blendable, buttery (this is what angel wings feel like, I swear) and super pigmented. Their insane colour payoff is one of the reasons they’re a go-to for on the stage and screen.
Want total control when it comes to perfecting your brows? The Illamasqua Precision Brow Gel is the answer to your prayers, because after all, we know that a precise brow is generally a downright gorgeous one. Instead of fumbling around with pencils and powders, simply pick up an angled brow brush, dip into this baby and get to work.
Available in an array of shades suited to every hair colour and complexion, the Precision Brow Gel boasts unparalleled pigmentation. The gel texture means it’s long-lasting and will withstand the elements, yet is easily workable and mimics the appearance of real brow hairs. You’ll be right on your way to an Insta-worthy brow with this product in your arsenal!
If we haven’t already convinced you that you desperately need some Illamasqua in your life, maybe we should mention the range is also entirely cruelty-free! A large portion of the products on offer from Illamasqua are also vegan, making it the perfect choice for all the ethical babes out there.
Whether you’re on the hunt for high-quality faves that can be used to execute your wildest makeup dreams, or simply need professional-grade, lasting formulas in your life, Illamasqua is a must.
What are you coveting from Illamasqua, our newest (and most exciting!) brand on site? Let us know over on Facebook and Twitter.
I'm a journalism grad and avid makeup fan with an unhealthy addiction to buying nude lipsticks, no matter how similar they all may seem. I love chatting to anyone who will listen about my new favourite products, skincare dos and don'ts and practically any other beauty-related topic under the sun. That doesn't mean I'm frivolous with my recommendations, though--you can count on me to give you the nitty gritty on all your wishlist products. In my spare time, you'll find me binge-watching old episodes of Gilmore Girls or at brunch with a large iced coffee in my hand.
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