Writer and expert /
In the fight against skin aging the Priori Skincare range has to rate as one of your best forms of self-defence.
This intelligent and innovative skincare range has its basis in continuing scientific research, in fact Priori CEO and founder, Joseph Lewis, is credited as the man who introduced the world to skin rejuvenating AHAs back in 1983. And those of us who are devotees of products containing AHAs (alpha hydroxy acids) are more than thankful for that!
What are cosmeceuticals?
The Priori range falls into the category of ‘cosmeceuticals’ but what exactly does this term mean? The word cosmeceutical itself is a nifty fusion of the words cosmetic and pharmaceutical. So basically, cosmeceuticals are beauty products formulated by physicians and dermatologists who use their knowledge of science and technology to develop the range.
With the strap line ‘The Anti-Aging Authority,’ Priori Skincare continues to lead the beauty industry with its advanced anti-aging skincare products. The team at Priori uses their extensive knowledge of the biology, chemistry and physiology of the skin to come up with innovative new products that aim to achieve specific results in the war against skin aging.
How do cosmeceuticals work?
Cosmeceuticals generally contain higher levels of active ingredients such as phytochemicals, enzymes, antioxidants and essential oils than regular skincare products and this is how they achieve visible and sometimes dramatic results.
Products in the Priori skincare range include:
Priori Advanced AHA – AHA’s or Advanced Hydroxy Acids, both moisturize and exfoliate the skin. Regular use of AHAs improves the quality of the skin by helping to reduce the appearance of fine lines and wrinkles, correcting areas of pigmentation and giving the skin a more youthful and glowing appearance.
Priori CoffeeBerry – Coffeeberry is an incredibly potent natural antioxidant that helps to reduce the appearance of fine lines and wrinkles. It also has powerful depigmenting properties giving excellent results when it comes to evening out irregular skin tones. This range is the very first Natraceutical and is perfect for the eco-conscious, earth friendly customer.
Priori Idebenone – Idobenone is a bioengineered ingredient similar to the antioxidant enzyme CoEnzyme Q10 but up to 1000x more effective when it comes to skincare, and penetration into the skin. It is suitable for anyone who feels that they have reached a plateau with their skincare regime. It targets the cellular structure of your skin and helps to improve uneven skin tone, reduce fine lines and wrinkles and help prevent further aging by working on the skin’s cellular source.
Priori Target Skin Therapy – This product is an anti-aging booster that contains DNA Enzyme Complex™ which is shown to diminish the appearance of lines, wrinkles and pigmentation. The delivery of powerful antioxidants and DNA repair enzymes to the skin promote self-healing to improve the appearance of aging skin.
Priori skincare is truly at the cutting edge when it comes to anti-aging beauty products and we are really excited about the ranges we stock. Priori have come up with an exciting range of scientifically developed products and we wait eagerly to find out what they will come up with next…could this mean a bye-bye to Botox?
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