ASAP Pure Mineral Makeup won the Judges’ Choice Award for the best mineral make-up. In addition to this, ASAP ultimate hydration was a runner up in the Judges’ Choice Award for the best facial moisturiser.
ASAP was competing against some of the leading international brands including Chanel, Jane Iredale, YSL, Shu Umura, SK-II, Clinique, Clarins, Elizabeth Arden and Lancôme, making the win all the more significant.
The Australian Beauty Awards is the country’s biggest, industry accredited beauty initiative of its kind. The official annual awards celebrate the greatest products across the breadth of the industry ranging from skincare and make-up to fragrance, body and haircare products.
A panel of 25 beauty experts including beauty directors and editors from leading magazines Cosmopolitan, Good Health, Grazia, Madison, The Australian Women’s Weekly and Woman’s Day, together with respected leaders from the beauty industry, tested thousands of products for ease of use, value, performance and innovation.
ASAP Skin Products are very excited to have received this recognition for their Pure Mineral Makeup range. ASAP Pure will now receive coverage in a 12 page beauty supplement in the August issues of Grazia, Cosmopolitan, Madison and The Australian Women’s Weekly(2.28 million readership) and coverage on the official beauty awards website.
For further information on the awards and our success please visit www.beautyawards.com.au