Mascara Formulas We Love- Our Top Picks

Every makeup wearer knows that mascara is a must-have step in their routine. Simply slick a little onto your eyelashes to take your look to the next level. Most of us won’t even leave the house without mascara, even if it’s the only product we apply. Seriously, it’s that much of a godsend.

Another thing that’s commonly known about mascara, though, is how tough it is to find the perfect formula. From volumising to lengthening, curling and more, there are so many kinds out there. Keep on reading to discover our 5 most popular mascaras that’ll take your lashes from flat to fab in seconds.

Our Favourite Mascara Formulas — Here’s Why

  1. Clinique Lash Power Mascara
  2. Poni Cosmetics The White Knight Mascara
  3. ModelCo LashXtend Extension Mascara
  4. Eye of Horus Goddess Mascara
  5. Youngblood Outrageous Lengthening Mascara Blackout
  6. mirenesse Secret Weapon 24hr Mascara Super Volume
  1. Clinique Lash Power Mascara - Black 6ml
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    Clinique Lash Power Mascara - Black 6ml

    We’re all aware of the fact that Dermatologist- developed brand Clinique know skin, however, and maybe not as widely recognised is the fact that their makeup range is incredible too.

    The brands top selling mascara, Lash Power is one of our current faves. It’s 24-hour formula that promises never to smudge or flake means it’s our go-to for long days or nights out.

    Don’t be scared by how stubborn it is, either. To remove Lash Power’s unique ‘tubing formula’, simply grab a little hot water and coax the tubes off your lashes with wet fingers (literally, pulling gently at your lashes) to remove once the day is done.

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  2. Poni Cosmetics The White Knight Mascara
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    Poni Cosmetics The White Knight Mascara

    From cult-fave eye and brow brand Poni Cosmetics comes their bestselling mascara, The White Knight. A tubing mascara like you’ve never seen before, it features two wands for maximum volume and length.

    Start out with the long, skinny brush to extend your lashes to the skies, before going in with the thicker, denser brush to coat the lashes with thick fibres.

    Due to its tubing formula, The White Knight won’t be going anywhere until you say so, meaning it’s the perfect formula to wear to the gym, beach and even underwater.

    Buy now with free delivery
  3. MCoBeauty Xtendlash Mascara - Black 7ml
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    MCoBeauty Xtendlash Mascara - Black 7ml

    We all know affordable, Aussie-owned ModelCo as a go-to brand for quality cosmetics at fab prices. With an extensive range that includes tanning, makeup and skincare, you’re bound to find some new holy grails and we’re sure that LashXtend will be one of them!

    This smudge-proof, budge-proof product is the answer to long, glossy lashes without any of the clumping you’ve come to expect. The wet formula applies evenly, coating each lash from root to tip, adding volume and length without causing them to stick together. After it’s dried, you’ll experience a totally waterproof, jet-black look that truly lasts all day long.

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  4. Eye of Horus Goddess Mascara - Black
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    Eye of Horus Goddess Mascara - Black

    Cruelty-free, Australian cosmetics brand Eye Of Horus have absolutely nailed it when it comes to creating performance-driven formulas that also contain natural ingredients to regenerate and beautify.

    Their bestselling Goddess Mascara is no exception. Containing a cocktail of nourishing ingredients including: Organic Moringa Oil and Beeswax, we love that our lashes look and feel strong after just a few uses.

    The Goddess Mascara also features a flexible silicon brush, which glides effortlessly from roots to tips, creating the most perfectly curled lashes!


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  5. mirenesse Super Volume 24 Hour Mascara - Black 10g
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    mirenesse Super Volume 24 Hour Mascara - Black 10g

    All of our sensitive-eyed and contact-wearing girls better prepare yourself because we may have just found your new holy grail!
    The award winning, Secret Weapon 24HR Mascara Super Volume by mirenesse was created with sensitive eyes in mind. But don’t fret, this doesn’t mean they skimped out on perfecting its formula, this incredibly voluminous mascara targets each individual lash by forming unique tubes of colour to lengthen, thicken and curl. It also contains an exclusive microwrap polymer formulation, which helps to build the most enviable lashes.

    This mirenesse mascara even claims to be sleep-proof (not that we’d ever recommend sleeping in your mascara, but you know what, you do you!)

    Buy now with free delivery
  6. Youngblood Outrageous Lengthening Mascara - Blackout 8.3ml
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    Youngblood Outrageous Lengthening Mascara - Blackout 8.3ml

    Youngblood Cosmetics are known for their gentle yet effective, mineral makeup formulas, including foundation and eyeshadows. This skin-loving, cruelty free brand are also the creators of the long-wearing, non-flaking and smudge-proof Outrageous Lengthening Mascara.

    A stand out feature is the mascara’s exclusively designed brush, which allows for a smooth, even application while lifting and separating each individual lash from root to tip.

    It’s also enriched with a variety of key ingredients to ensure lash health, another reason it’s incredibly popular. Amino acid, Panthenol and Vitamin B condition and strengthen each lash for ultimate va-va-voom.

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Let us know what your favourite mascara is over on Instagram and shop our whole range of cosmetics here



Beauty Editor

A coffee addicted, YouTube obsessed Libran, I absolutely live and breathe all things beauty! I love to try new products and find myself switching things up regularly, as I continue on my ultimate quest to find the perfect flawless base and skin-care regime.

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