Writer and expert /
Mineral makeup is a trend definitely sweeping the beauty-sphere, especially as we’ve become more conscious of what’s in our day-to-day products, and the effects these ingredients can have on our skin. As opposed to heavy, thick formulas that can tend to overwhelm the skin, mineral makeup provides light coverage and is non-comedogenic, making it safe for a huge range of concerns.
Although there are quite a few mineral makeup brands swirling around, (think Inika, Jane Iredale and Youngblood) we’ve never seen a skincare company come out with a makeup range…at least, until asap Pure was launched!
The brainchild of hit cosmeceutical skincare brand asap Skin Products, asap Pure has been created to fill a gap in the market for skin-friendly cosmetics that actually deliver complexion-perfecting benefits. If you haven’t heard too much about their newest offshoot, we’re here to give you all the juicy details.
Keep on reading to find out all about the hit products in the asap Pure range, and how you can add them into your daily makeup routine.
When we think about mineral makeup, usually our first point of call is foundation. Although mineral products can actually encompass heaps of different formulas, foundation is what has made this beauty trend so popular. Our complexions can be reactive, so mineral products are fantastic at preventing against irritation and sensitivities whilst still covering up any unwanted imperfections.
The asap Pure Skin Perfecting Mineral Foundation is a lightweight, natural coverage product that creates a stunning base for the rest of your makeup. This formula blurs pores and fine lines for an airbrushed look without all of the heaviness of a full coverage foundation. SPF 15 and a multitude of vitamins and antioxidants help skin to ‘breathe’ throughout the day, ensuring it stays protected and hydrated.
Create hundreds of unique eye looks with the asap Pure Mineral Eye Colours. Boasting a pigmented, blendable formula, these eyeshadows are a dream to apply and last all day long on the lids. With 12 shades suited to a variety of skin tones and looks, you’ll want to kit out your whole collection using asap Pure.
Mineral eyeshadows can be difficult to find, but they actually deliver quite the range of benefits. If your eyes can be sensitive to new products, mineral makeup is your way around this. Say goodbye to styes and irritation, and hello to a stress-free application! Formulated with Hyaluronic Acid, these shadows also lock in hydration to the lid area, meaning that your products will glide on with ease.
Even though each of the 12 shades are to die for, we especially love Two, Seven and Nine for gorgeous neutral additions to your makeup bag.
Lip liner is definitely amongst 2017’s most coveted makeup items, (thanks, Kylie) but if you’re prone to coldsores, breakouts and irritation in the lip area, you might not vibe too well with traditional formulas. Why not opt for a mineral lip liner instead? Packed full of antioxidants and vitamins, the asap Pure Mineral Lip Liner ensures lasting pigmentation without any of the nasties.
Unlike a lot of products, this lip liner blends a precise tip and application process with vibrant, creamy colour. You won’t be able to tell the difference between this and your average lip liner at first glance, but after a few hours of wear, you’ll probably notice that the asap Pure Mineral Lip Liner feels comfortable and still looks flawless.
If you’re a regular lipstick wearer, you may have come across formulas that look stunning, but have less-than-desirable effects for your lips after application. From cracking to flaking, over-drying and more, lipstick can wreak havoc on our lip health. Mineral formulas, on the other hand, do the opposite. Hydrating, nourishing and protective, a mineral lipstick will leave your lips feeling softer and more moisturised than ever.
Go for shade Three for a stunning berry pink, or One for a natural, pink-toned nude. Brights and bolds more your speed? Six is a stunning blue-toned red that’s sure to stand out, whereas mid-toned mauve Five is perfect for that muted hint of purple.
While you’re transforming your makeup bag into a mineral wonderland, why not grab some mascara? Mineral mascara can have a multitude of benefits (we’re sensing a trend here…). Unlike traditional, chemical-laden formulas, the asap Pure Mineral Mascara relies on natural, 100% eye-safe ingredients. The result is a lengthening, volumising formula that stays on the lashes all day long. However, you won’t experience the same sticky, uncomfortable feeling some mascaras can have with a mineral formula — it’s a win-win!
Finally, the last product on offer from asap Pure is where it all began…yep, we’re referring to their famed Mineral Makeup. This product blends a powder formula with the same coverage and perfecting benefits of a regular foundation. The result is a lightweight, silken powder foundation that glides onto the skin with ease and stays put all day long, blurring imperfections and controlling shine. Although you’re not looking at intensely full coverage, the lightweight powder can be built up to a medium finish and features a natural radiance.
Have you tried the asap Pure mineral makeup range? Let us know your favourite product over on Facebook or Twitter!
I'm a journalism grad and avid makeup fan with an unhealthy addiction to buying nude lipsticks, no matter how similar they all may seem. I love chatting to anyone who will listen about my new favourite products, skincare dos and don'ts and practically any other beauty-related topic under the sun. That doesn't mean I'm frivolous with my recommendations, though--you can count on me to give you the nitty gritty on all your wishlist products. In my spare time, you'll find me binge-watching old episodes of Gilmore Girls or at brunch with a large iced coffee in my hand.
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