It’s not often that skincare comes across our desk that is both highly active AND affordable but DECIEM have nailed both with their latest launch: The Ordinary. The range is pumped full with your favourite active ingredients including Hyaluronic Acid, Lactic Acid, Retinol, Magnesium & Niacinamide – just to name a few. With nothing over $20 in the whole range – this is cult skincare you should be using.
Cult Skincare You Should Be Using
DECIEM has a reputation for doing things differently – they’ve created some of our much loved products of 2016 from brands such as NIOD, Hylamide & Hand Chemistry that focus on advanced, functional beauty, and the latest range The Ordinary breaks through traditional skincare rules. The Ordinary offers familiar, effective clinical technologies that hope to create a conversation around honest pricing for skincare.
The Ordinary range is split into 5 categories – Vitamins and Retinoids, Direct Acids, Hydrators and Oils, More Molecules & Colours (yet to be released). Below is a table that outlines the products from the range, formulation type, where in your skincare routine you should use, any conflicting products and time of use to help you better understand The Ordinary
The Ordinary – How to Use Table
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| PRODUCT | FORMAT | REGIMEN STEP | CONFLICTS | TIME OF USE |
|---|---|---|---|---|
| 100% Cold Pressed Virgin Marula Oil | Oil | After Water Solutions | – | Any Time |
| 100% Organic Cold-Pressed Moroccan Argan Oil | Oil | After Water Solutions | – | Any Time |
| 100% Organic Cold-Pressed Rose Hip Seed Oil | Oil | After Water Solutions | – | Any Time |
| 100% Plant-Derived Squalane | Oil | After Water Solutions | – | Any Time |
| Advanced Retinoid 2% | Emulsion | Before Oils/ Creams | – | PM Only |
| Ascorbyl Glucoside Solution 12% | Water Solution | Before Oils/ Creams | – | AM & PM |
| Caffeine Gel 5% + EGCG | Water Solution | Before Oils/ Creams | – | AM & PM |
| High-Adherence Silicone Primer | Emulsion | Last step of skincare as a makeup primer | – | Any time |
| High-Spreadability Fluid Primer | Anhydrous Solution (no water) | Last step of skincare as a makeup primer | – | Any time |
| Hyaluronic Acid 2% + B5 | Water Solution | Before Oils/Creams | – | AM & PM |
| Lactic Acid 10% + HA 2% | Water Solution | Before Oils/ Creams | – | Ideally PM |
| Lactic Acid 5% + HA 2% | Water Solution | Before Oils/ Creams | – | Ideally PM |
| Magnesium Ascorbyl Phosphate Solution 10% | Emulsion | After Water Solutions | – | AM & PM |
| Matrixyl 10% + HA | Water Solution | Before Oils/Creams | – | AM & PM |
| Natural Moisturizing Factors + HA | Emulsion | Last step of skincare as a moisturizer (before makeup primer) | – | AM & PM |
| Niacinamide 10% + Zinc 1% | Water Solution | Before Oils/ Creams | Vitamin C | AM & PM |
| Retinol 1% | Emulsion | Before Oils/ Creams | – | PM ONLY |
| Vitamin C Suspension 23% + HA Spheres 2% | Suspension | After Water Solutions | Niacinamide | Ideally PM |
Best Selling The Ordinary Products
If you still don’t know where to start – try using our best selling The Ordinary first. With products as little as $8 – what have you got to lose?
1. The Ordinary Hyaluronic Acid 2% + B5 $12.90
Not your traditional Hyaluronic Acid. You might not know but the natural function of HA is NOT to boost skin hydration, as many HA products claim. Instead, HA can sometimes sit on top of the skin, too big to penetrate and ends up drawing moisture out of the skin. The Ordinary HA combines three forms of HA with varying molecular weights, as well as a HA cross polymer, to offer multi-depth hydration and visible plumping without drawing water out of the skin.
