Writer and expert /
2015 was THE year of the Beauty Vlogger. I know it can seem a little vapid to sit and watch beautiful girls applying make-up over and over – and I’ll admit I was skeptical at first. But I, like thousands of beauty lovers around the world, have embraced this phenomenon and are happy to be a part of the online beauty community. Whether you’re after tips and tricks, tutorials, hauls or product reviews there is a video, or a YouTube personality to suit you. It doesn’t matter if you’ve got a background in beauty, if you’re a true lover of beauty products, or you’re just starting out – online beauty vlogs are the best place for accurate information, in depth descriptions and honest reviews. In the last year we’ve seen the likes of Lauren Curtis, Chloe Morello, Jaclyn Hill, Nicole Guerriero & Michelle Phan dominate the internet with several million subscribers each. But with 2016 now in full force, you might be looking for some further inspo.
Without further ado, here are the Best Up and Coming Beauty Vloggers in 2016.
1. Rachael Brook
This blonde bombshell is not only gorgeous and bubbly but BFF of Chloe Morello – every girls dream! Rachael’s story is an interesting one – after witness a workshop from Makeup Artist Rae Morris in primary school she begged to drop out and work with her. At the young age of 15, Rachael achieved her dream and worked under Rae Morris for a number of years building an impressive portfolio.
WHY YOU SHOULD WATCH: For flawless, dewy make-up looks with a strong highlight/ contour focus.
2. Sammy Robinson
Gigi is that you? Why wouldn’t you want to try and look more like Gigi Hadid if you could. Although we can’t all be born as beautiful as Sammy Robinson her tips and tricks combined with her down to earth personality has us wanting more! Plus she was backed by Lauren Curtis as one to watch this year so what more could I possibly say…
WHY YOU SHOULD WATCH: Gigi inspired tutorials duh! But also bronzed, summery looks that will have you out the door and onto the beach in a jiffy!
3. Jess Bunty
Jess is a girl that knows fresh faced beauty doesn’t come naturally to everyone. With amazing before and afters that will have you believing in not just the power of make-up but, more importantly, yourself – check out Jess Bunty’s channel. You won’t be disappointed.
WHY YOU SHOULD WATCH: Absolutely incredible acne scarring/ zit/ redness cover-ups. Also really cool vlogs around Japan.
4. Lilian Tahmasian
With the hair and eyes of Kim Kardashian, Lilian Tahmasian helps you create looks that are the envy of the Kardashian fam. Her morning routines will get you out of bed and her going out outfits are the ultimate #OOTN.
WHY YOU SHOULD WATCH: Easy glam tutorials that take you from drab to fab + a great upbeat personality to keep you confident in your own skin.
5. Sharon Farrell
The lovely Sharon Farrell creates flawless, easy make-up looks for gals with fair skin. Her focus is on dewy, luminous skin and you should see the look she created for her wedding! Absolutely stunning.
WHY YOU SHOULD WATCH: With strawberry-blonde hair, red headed beauties can find make-up looks that highlight your best features. Plus that adorable Irish accent!
6. Jasmine Hand
Local Gold Coast MUA Jasmine Hand brings her flawless beauty looks straight to you. Jasmine has everything covered from ghoulish halloween looks, race day make-up and contouring tips – the girl has serious talent.
WHY YOU SHOULD WATCH: Jasmine has beautiful hooded eyes and knows how to show case them – so watch for some killer eye looks for gals with hooded eyes. Also pals with Brittney Lee Saunders who features in her videos!
7. Rachel Anderson
Rachelleea creates a huge range of make-up tutorials to suit anyone from beginner to expert. On her channel you’ll find everything from everyday makeup tutorials, halloween & SFX makeup tutorials, easy beginner makeup tutorials, back to school makeup tutorials, holiday makeup tutorials and bold bright colourful makeup tutorials.
WHY YOU SHOULD WATCH: Rachel also combines her love of beauty with fashion to bring you fashion hauls and look books that will have you reaching for your credit card. You have been warned!
8. Taylah Plunkett
Or better known as AussieBeauty28 – which says it all basically. This babe switches it up constantly with her ever changing hair colour (Kylie Jenner where you at?) but keeps it real in her videos.
WHY YOU SHOULD WATCH: Funky, edgy make-up tutorials that are out of the box. Plus with that dark hair and those green eyes Taylah is mesmerising!
Who’s your favourite beauty vlogger to watch currently?
Did I miss anyone you think is going to make it big this year – Let me know below…
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I'm a journalism grad and avid makeup fan with an unhealthy addiction to buying nude lipsticks, no matter how similar they all may seem. I love chatting to anyone who will listen about my new favourite products, skincare dos and don'ts and practically any other beauty-related topic under the sun. That doesn't mean I'm frivolous with my recommendations, though--you can count on me to give you the nitty gritty on all your wishlist products. In my spare time, you'll find me binge-watching old episodes of Gilmore Girls or at brunch with a large iced coffee in my hand.
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