Nothing conjures mixed feelings more than knowing a new, coveted beauty product is selling out. On one hand, you’ll need no further reassurance that you need to grab a hold of it, but actually doing so? Well, that’s another story. Sticking to the positives, though – if something is constantly selling out then it has to be nothing short of miraculous. Lately, one particular brand has been flying off the shelves quicker than we can restock them!
The cult skincare brand we’re talking about is (drumroll, please)….The Ordinary!
If you’re a skincare buff or love to keep up to date with what’s hot, you probably guessed it. From the parent company DECIEM, who themselves are known for innovative skincare, The Ordinary combines science and skincare at an extremely low price point. We’re talking as low as $8.80 AUD. To me, that price point is pretty insane, considering I will up and spend triple that amount on brunch without batting an eyelid. The fact that I could pick up an entire skincare routine for practically the same price is disarming yet very, very welcomed!
As many devotees have realised, these products are anything but ‘Ordinary’. But what exactly makes a select few products instant sell-outs? Keep on reading to find out which products are hot commodities and why.