Writer and expert /
L’Oréal’s visionary yet relatively young Worldwide President of the Professional Products Division, Nicolas Hiieronimus ensured that the success of the global beauty leader is due to three core pillars that are at the forefront of the business – Innovation, Education and Passion. L’oreal celebrated, with more than 3700 salon professionals attending the ‘Inspiration Paris’ 100 year birthday celebration.The L’Oréal Professional brand began in 1909, with the first hair de-colourising product swept through and revolutionised a woman’s experience with hair lightening and colour. It is now more apparent than ever that L’Oréal Professional is fervent in the belief that the real future of beauty lies in the hands of professionals with vision.
There has been a lot of press on L’Oréal Professionnel celebrating 100 years and in the current economic climate it is a sign of trust for a company sticking with its core beliefs and developing products that will continually hold the trust of consumers. It is a very symbolic time for us as it further substantiates our position as a leader in our field, Hieronimus said.
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