Writer and expert /
Decluttering has emerged as one of 2017’s fastest growing search terms (thanks, Marie Kondo), with more and more people wanting to clear all of the unnecessary junk out of their lives for a more alert mind and a conducive space to work in.
Reflecting on this, I realised–how often do I actually clear out my makeup? It’s quite scary how long some of the products sitting on my bathroom counter or stashed away in one of my various (incredibly messy) drawers have stuck around for. I’m talking through multiple jobs, friendships and perhaps the entirety of my four years at university.
So, how long does your makeup really last? I can tell you for a fact that your makeup shelf life is shorter than you may think. We set out to discover which items can be long-standing staples in your makeup bag, and which ones only serve a super-short shelf life.
We’ve broken it down for you, month by month, so you know when it’s time to say bye bye to your favourites (very tearfully, if they’re not yet empty) and grab a hold of some fresh faces to fill your bathroom cupboard. Plus, we’ve rounded up our favourite makeup bag hacks so that you’re not left wasting all your hard earned dollars on new makeup every five minutes — keep reading to find out how to make the most of what you’ve got.
Who knew that mascara, cream eyeshadows and eyeliners were intended to be such fleeting parts of our lives? It’s definitely time for a little clear out on my end, and we encourage you to do the same! After all, not only is keeping old makeup kinda gross, it’s not the safest for you–instead, have a little browse (maybe our MUA Shop will take your fancy) and pick up a few new gems to refresh that makeup collection.
Not only are we here to give you the signal when your stuff’s about to expire, but we also want to help you hack your makeup bag to avoid any unnecessary chucking-out. Keep on reading for a few tips and tricks that’ll help your makeup last longer…
Instead of using a sponge, which easily absorbs water and attracts nasty germs, invest a few dollars into a silicone ‘sponge’ such as the Lulu & Lipstick Sili Fili. This baby blends like a dream and will prevent skin from transferring bacteria, meaning it’ll last you way longer. For less than a cup of coffee, we’re pretty darn sold.
Anyone who’s a fan of full coverage knows that liquid foundation is the way to go. Powder just doesn’t cut it — well, except for in the case of the Napoleon Perdis Camera Finish Foundation. If you’re using an oil-free foundation to help give oily skin a break, try switching to a mattifying powder as such. It’s also ideal for dry complexions as it won’t settle into fine lines and is packed full of vitamins.
Instead of buying a palette as is, it might be worth picking up a Z-Palette that you can customise with your favourite shadows, blushes and more. This magnetic system is super easy to use and take wherever you go, plus it means that if one item is looking worse for wear, you can simply pop it out instead of throwing away the whole thing. Grab your Z-Palette in a huge range of sizes and colours suited to any level of makeup obsession.
Text: Charlotte Borland // Infographic Design & Illustrations: Lesia Kozub
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I'm a journalism grad and avid makeup fan with an unhealthy addiction to buying nude lipsticks, no matter how similar they all may seem. I love chatting to anyone who will listen about my new favourite products, skincare dos and don'ts and practically any other beauty-related topic under the sun. That doesn't mean I'm frivolous with my recommendations, though--you can count on me to give you the nitty gritty on all your wishlist products. In my spare time, you'll find me binge-watching old episodes of Gilmore Girls or at brunch with a large iced coffee in my hand.
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